Best Apartment Software For Leasing

As the years go on, it seems that properties become busier and busier. Leasing teams have more responsibilities than ever before, and they are expected to lease at high rates. Automation tools can make life easier for on-site teams in several ways. Bringing on new programs can be stressful, but these tools are designed to take the burden off the property, practically filter through traffic, and help analyze what’s working. Here are four of the best automation tools for leasing: 

  • Chatbots
  • Virtual Concierge
  • Lead Automation
  • Marketing Analytics

Chatbots

A chatbot is a tool you can add to your community website to assist prospective renters in real-time. They can answer any questions prospects have about living in your community. Chatbots can insert you into the conversation at the prospect’s convenience so that you stay top of mind during the decision-making process. Heather Anderson, Head of Partner Sales at BetterBot, says, “Our bot helps save leasing teams time and allows prospects to find your community where they are searching rather than having them come to you”. 

Marketing Analytics

One of the things that can be helpful when it comes to marketing automation is automating your analytics. However, it’s completely understandable that you may not be able to pull this information as often as you’d desire. That’s why analytics automation is crucial for you and your teams. There are many tools you can use to automate reporting, so it comes straight to your inbox. 

G5’s new MTA Journeys report removes the blind spots in your marketing by stitching together full renter journeys.

G5 | Digital Marketing Software and Services is one great example of in-depth analytics. We had the opportunity to catch up with their Product Marketing Manager, Chris Hanson, and he shared that “Having an integrated and easy to use analytics platform is a crucial tool that every marketer needs. From monitoring baseline interactions like traffic and leads, measuring automation investments, and predicting campaign returns, it’s the glue that holds your activities together.”

Virtual Concierge

Virtual concierges are used in a number of different industries including hospitality, airlines, and restaurants. When it comes to multifamily, a virtual concierge typically offers prospects and residents assistance on their timelines. It may help give information about the community or assist with scheduling appointments. Residents may also be able to do things such as submit a service request, find a pet sitter, locate discounts, or even connect with other residents. 

Lead Automation

Taking advantage of lead automation is excellent for keeping in touch with your audience. There are many ways you can utilize lead automation but the most prominently used is an automated email outreach. Rent Dynamics CRM offers a great example of how this can be used with automated follow-ups. For example, there may be a prospect interested in a particular floorplan, but if that option is not available, their automated follow-up will send the prospect a notification once it becomes available. Harvard Business Review shares that leads are 60x more likely to convert if contacted within the first hour, which shows how important this touchpoint truly is. 

When your team has a little help and support, it becomes easier for them to focus their attention on what’s happening on-site in real-time. Chatbots, virtual concierges, autoresponders, and marketing analytics are all resources that are designed to support your teams effectively and help your communities thrive. These four tools can help ease the burden so that they can make people a priority.

Better Practices: 7 Common Misconceptions About Chatbots

In terms of helpful technologies for your business, chatbots are one of the best tools out there. Especially in the multifamily space, chatbots can help connect your team with people and drive leasing conversions like nothing else. Over the past few years, we’ve seen the real estate world absolutely become enamored with chatbots and their potential to drive better business outcomes. More property management teams than ever are leveraging the power of bot technology, and many more have questions about what a chatbot could do for their team. Today, we’re going to tackle some of the most common chatbot misconceptions to make sure we’re all on the same page about what chatbots can – and can’t do. 

Common chatbot misconceptions

1. All chatbots are powered by AI

Bots come in a variety of flavors, and not all of them use artificial intelligence. In fact, most chatbots you’re likely to come across today don’t use AI at all, but are what we like to call, guided conversation bots. Take BetterBot for example; instead of using natural language processing (NLP) to interpret and respond to inquiries, our bot guides users through a scripted path, allowing people to get immediate responses to commonly asked questions and access resources like virtual apartment tours.

While there are some bots out there that are built within an AI framework, they’re often very complex and expensive to create and maintain (and oftentimes don’t work as they’re intended).

2. Bots take away human jobs

This common chatbot misconception gets it half right. Bots definitely affect human jobs, but instead of replacing them, they make those jobs easier to do. If you’re a part of a property management team, you know how difficult it can be to respond in a timely manner to the dozens of questions and requests you get each day. Instead of having to manually answer each of them, bots can take care of the vast majority of them, leaving you more time to focus on higher-value tasks like marketing your properties. 

Instead of looking at chatbots as a threat, smart businesses see them as an opportunity

3. Small businesses can’t take advantage of bot tech

If your team is on the smaller side, you may think that you don’t have the time or funds to tap into bot tech. The good news is, the ability to create a great chatbot has become much more democratized in the past few years. Now more than ever, it’s easy to utilize an affordable bot solution that’s uniquely tailored to your business’s needs. 

4. Chatbots lack personality

No longer are bots dry, humorless software that lacks a personality. Nowadays, companies understand the importance of infusing their brand’s unique personality and communication style into their bot solution. That’s why you’ll see chatbots cracking jokes, offering helpful advice, and engaging with users in a friendly, conversational way. 

The great thing about bots is, is that you can customize their ‘personality’ however you’d like. Think of your bot as an extension of your customer service team. You can program them to take and answer requests in whatever way you think will best reflect your brand.

5. Bots are too technically complicated for the average team

While your team may have a lot of initial questions when it comes to implementing a chatbot solution for the first time, there are a variety of easy-to-follow resources to help you understand what your bot does and how it should be integrated into your customer experience strategy. 

Any property team can benefit from a great chatbot. At BetterBot, 97% of property management teams that use our bot keep our bot! 

6. All bots do is customer service

A great bot is like a blank slate. You can use it for a variety of functions – not just for resolving customer service requests. For example, if you want to level up your digital marketing strategy, bots can be a great conversational marketing tool. Don’t be afraid to get creative and experiment! 

7. People don’t like talking to bots

Here it is – one of the biggest chatbot misconceptions ever. Consumer’s wants and needs are changing, and not many people want to spend time calling and emailing customer service reps. People crave simplicity, and chatbots provide that. Instead of having to go back and forth with a real person, bots can get people the resources and answers they need at a fraction of the time, whenever they want. A chatbot is the 24/7, 365 customer service team member you never knew you needed.   


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