Sometimes it can feel like technology is advancing at a mile minute speed. At BetterBot, we’ve worked really hard to make improvements and pivot our business during the pandemic. We know that trends will continue to evolve as the pandemic conditions change. That’s why we’ve put together a comprehensive guide on how you, too, can adjust to changes in the multifamily industry. Those steps include:
- Watch Trends
- Be Receptive
- Get Creative
- Take Action
Let’s walk through each of these more in-depth so that you can continue to make positive updates as time goes on.
What’s going on in the industry? Watch what other respected companies are doing in your wheelhouse. Are these things that would be beneficial to your processes? For example, when the pandemic started at the beginning of 2020, we realized that there was a massive need for some type of system that could clearly state COVID-19 protocols. We worked with our development team to create “unique protocols,” which will stick around post-pandemic. With these unique protocols, our customers could add custom questions for their prospects. Many of our users added questions like “Have you been exposed to COVID-19 in the past 14 days” or “Are you currently experiencing any COVID-19 symptoms”. We made a massive effort to listen to industry needs and make updates appropriately.
2. Be Receptive
Be open to changing processes to improve your business. Don’t continue with something just because that’s the way you’ve always done it. Take a look at how you are doing business and break it down. Does it make sense? Or would it be helpful to add or remove steps in your process? One great way to do this is to look at your online reviews and listen to your team members. Take the feedback and compile it so you can evaluate what needs to be improved.
3. Get Creative
At the beginning of the pandemic, all in-person events were canceled or postponed. At BetterBot, we didn’t let that stop us! We decided to get creative and host a series of virtual events to keep our customers and prospects engaged. We hosted “Better Year, Better You,” a series of free fitness classes we hosted in partnership with Guided Fitness. We also hosted a few “Better Experiences,” including virtual cocktails and cooking classes. Find how you can continue to engage with your audience and find creative ways to do it.
4. Take Action
Get going! After you’ve done the brainstorming and thinking about what you want to update, actually do it. Be sure to identify who will take ownership of each project and schedule check-ins to evaluate the progress you are making.
We hope you find this guide helpful. These are a few of the things we have done at BetterBot to stay successful during the pandemic and beyond. We are constantly working to ensure our customers are happy with their service and will continue to evolve as trends change.