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Ways To Make Your Bot Even Better

Having a bot on your website is one of the first ways you can help your office staff. By easing the qualification process, you allow your team to focus on what’s in front of them. But how can you take your bot to the next level? We have put together a comprehensive list of ways that you can make your bot even better, which include: 

  1. Customized Avatar
  2. Brand Colors
  3. Specific Call To Action 
  4. Accurate Information
  5. Virtual Tours

1. Customized Avatar

By customizing your avatar, you can promote brand awareness and consistency. You will want your prospective residents to recognize your brand and be aware that you are there to help. Of course, they will know they are using a bot that users appreciate because you are transparent. However, they will also see that your company is associated with the bot and that the two are working together to help them. If you are using BetterBot, it is easy to customize your avatar in your user dashboard.

2. Brand Colors

Again, it is vital to utilize a bot that partners well with your branding, and colors are a huge part of that. Colors are one of the main things that people identify with your brand. You want to make sure your colors are consistent on all public-facing materials. This means you should always use the same colors, not mix-matching different shades trying to find the correct colors. One way to do this is to identify your brand’s HEX colors. If your company utilizes BetterBot, it is also effortless to update your brand colors in the dashboard so that your bot creates a cohesive look and feel on your site. 

3. Specific Call To Action (CTA)

Your bot must capture the attention of your prospective residents and current residents, so they know where to find it. Having a specific call to action on your bot will allow you the opportunity to capture your audience. For example, BetterBot has three text bubbles above any avatar, which default to Schedule An Appointment, Check Availability, and Pricing/Specials. However, this can be easily changed to whatever makes sense for your specific community—having that customized CTA will take your bot to the next level and allow for even more interaction. 

4. Accurate Information

Having accurate information on your site is vital to your brand’s credibility. If you have misinformation displayed, your customers may start to doubt the quality of your brand. Therefore, it’s important to periodically check and make sure you are showing the most accurate information. It is best practice to review your information once a quarter, but if you can once a month, it would be ideal. In an industry that is constantly changing and improving, it’s essential to make sure you share the best your communities have to offer. 

5. Virtual Tours

Pre-pandemic, virtual tours were becoming increasingly popular. Post-pandemic, they are non-negotiable. Users are looking for information at their fingertips, and virtual tours are primary ways they can find what they are looking for. You can take advantage of virtual tours on many platforms, but you can also easily create your own with an iPhone and a login to YouTube. If you are using BetterBot, you can upload your virtual tours in just about any format, and your users will be able to view virtual tours right there in your bot. They never have to leave your property website, and they can quickly move on to the next step of scheduling a visit. 

If you have a bot on your website, that is a significant first step! We want to remind you of how you can continue to improve your bot, including a customized avatar, brand colors, specific call to action, accurate information, and virtual tours. By sprucing up your bot in these core areas, you will find that your bot is in a perfect position to handle the volumes of traffic hitting your property website. For more information on BetterBot’s platform, CLICK HERE.

Better Practices: 7 Common Misconceptions About Chatbots

In terms of helpful technologies for your business, chatbots are one of the best tools out there. Especially in the multifamily space, chatbots can help connect your team with people and drive leasing conversions like nothing else. Over the past few years, we’ve seen the real estate world absolutely become enamored with chatbots and their potential to drive better business outcomes. More property management teams than ever are leveraging the power of bot technology, and many more have questions about what a chatbot could do for their team. Today, we’re going to tackle some of the most common chatbot misconceptions to make sure we’re all on the same page about what chatbots can – and can’t do. 

Common chatbot misconceptions

1. All chatbots are powered by AI

Bots come in a variety of flavors, and not all of them use artificial intelligence. In fact, most chatbots you’re likely to come across today don’t use AI at all, but are what we like to call, guided conversation bots. Take BetterBot for example; instead of using natural language processing (NLP) to interpret and respond to inquiries, our bot guides users through a scripted path, allowing people to get immediate responses to commonly asked questions and access resources like virtual apartment tours.

While there are some bots out there that are built within an AI framework, they’re often very complex and expensive to create and maintain (and oftentimes don’t work as they’re intended).

2. Bots take away human jobs

This common chatbot misconception gets it half right. Bots definitely affect human jobs, but instead of replacing them, they make those jobs easier to do. If you’re a part of a property management team, you know how difficult it can be to respond in a timely manner to the dozens of questions and requests you get each day. Instead of having to manually answer each of them, bots can take care of the vast majority of them, leaving you more time to focus on higher-value tasks like marketing your properties. 

Instead of looking at chatbots as a threat, smart businesses see them as an opportunity

3. Small businesses can’t take advantage of bot tech

If your team is on the smaller side, you may think that you don’t have the time or funds to tap into bot tech. The good news is, the ability to create a great chatbot has become much more democratized in the past few years. Now more than ever, it’s easy to utilize an affordable bot solution that’s uniquely tailored to your business’s needs. 

4. Chatbots lack personality

No longer are bots dry, humorless software that lacks a personality. Nowadays, companies understand the importance of infusing their brand’s unique personality and communication style into their bot solution. That’s why you’ll see chatbots cracking jokes, offering helpful advice, and engaging with users in a friendly, conversational way. 

The great thing about bots is, is that you can customize their ‘personality’ however you’d like. Think of your bot as an extension of your customer service team. You can program them to take and answer requests in whatever way you think will best reflect your brand.

5. Bots are too technically complicated for the average team

While your team may have a lot of initial questions when it comes to implementing a chatbot solution for the first time, there are a variety of easy-to-follow resources to help you understand what your bot does and how it should be integrated into your customer experience strategy. 

Any property team can benefit from a great chatbot. At BetterBot, 97% of property management teams that use our bot keep our bot! 

6. All bots do is customer service

A great bot is like a blank slate. You can use it for a variety of functions – not just for resolving customer service requests. For example, if you want to level up your digital marketing strategy, bots can be a great conversational marketing tool. Don’t be afraid to get creative and experiment! 

7. People don’t like talking to bots

Here it is – one of the biggest chatbot misconceptions ever. Consumer’s wants and needs are changing, and not many people want to spend time calling and emailing customer service reps. People crave simplicity, and chatbots provide that. Instead of having to go back and forth with a real person, bots can get people the resources and answers they need at a fraction of the time, whenever they want. A chatbot is the 24/7, 365 customer service team member you never knew you needed.   

3 Things Every Chatbot Onboarding Experience Should Include

Bringing a new process to your team can be overwhelming, which is why we’ve worked extremely hard to ensure that our onboarding process is different. When onboarding a new bot to your team, there are three things you should always look out for, including: 

  1. Quick Process
  2. Painless Set-Up 
  3. Straightforward & Simple Training

Let’s dive deeper into why these elements are essential to successful onboarding. 

1.Quick Process

If your onboarding is estimated to take more than a few days, run away! Bringing on a chatbot solution should be pretty seamless. A quick onboarding process will ensure that you are getting the most out of your solution. Residents must be greeted by your chatbot as soon as possible so they can get the information they’re looking for. So why wait? At BetterBot our onboarding process takes on average five days. Our team works tirelessly to ensure your bots are delivered promptly so that you can get started reaping the rewards of your new chatbot. 

2. Painless Set-Up

You should not be building your bot yourself. That’s a lot of work! Setting up your bots should be painless. Your chatbot solution should be able to provide insight on what renters are most receptive to. They should know what information is the most sought out and what prospects want to know. You should be able to rely on experts to help maximize your bot’s responses. It shouldn’t take countless hours of deciding what trail your prospects should go down. At BetterBot, it only takes 30 minutes to get started. We will sit down and have a conversation to determine your needs and branding elements. Then, we are off to the races, and our development team gets started building your bots. It’s painless and straightforward for all parties involved. 

3. Straightforward & Simple Training

Your team doesn’t need to spend countless hours training. It’s vital that your new chatbot eases the burden on your team. Why should having a new tool increase your team’s workload? It’s there to make life easier. BetterBot has an intuitive platform for your team to utilize. Your on-site staff should understand what your bot does for them, and they should know it’s there helping prospects. Beyond that, selected members of your team will want access to your BetterBot dashboard to make sure information stays up to date and to pull reports. This training is straightforward and simple, allowing you more time to focus on leasing apartments.

Bonus Tip: New technology should be exciting

Adding a new solution to your already existing tech stack can be daunting, but it doesn’t have to be. New technology should be exciting! It’s here to help. Onboarding your chatbot should be fun and exciting, not dull and time-consuming. It’s essential to keep these principles in mind when looking to bring on a chatbot solution. Remember, BetterBot checks all three boxes, so you’re at a great starting point. CLICK HERE to learn more! 

5 Ways to Guide Your Multifamily Chatbot Solution

What makes a great chatbot solution? To us, it comes down to the level of engagement your bot can create with your audience. The best bots are conversational, informative, and ultimately, helpful in pointing both prospective and current renters toward the right answers. This is easier said than done and takes knowing exactly what your audience is looking for and why. Your property management team can’t know everything though, which makes having a flexible, wide-reaching chatbot some of the best help your team can get. 

The best way to make sure your chatbot is able to serve a wide variety of people and requests is to optimize the questions it asks. From the beginning of the conversation to the conclusion, the right questions will help naturally guide both your bot and user toward the best solution for their specific query. 

So what questions should guide your bot? Let’s get into some of the most common types of questions your bot should utilize. 

1.Craft a friendly introductory probe

This is one of the first things a user will see and read, so it’s important that this first question is direct and open-ended. Introductory probes are questions that guide users to respond with a query or take a specific action. For example, “how can I help you?” is a super simple but effective way to get your user to engage with your bot. 

People tend to also respond best to bots that ‘speak’ in a friendly, conversational tone, so if you can craft something that evokes this tone, even better! Depending on your brand-specific POV and tone, you could embellish this first question by saying something like, “Well hello there! How can I help you?”. Chatbots provide a great way to showcase what makes your brand unique, so don’t be afraid to get creative! 

2. Get specific

Your multifamily chatbot is in place to help your audience find their next home, sign leases, and more. In order for your users to reach their end goal, your bot needs to be able to quickly determine your users’ needs. To do this, your guiding questions should be specific and targeted. For example, if a person is wanting to look for apartments available to rent, your bot shouldn’t just show every room available. Instead, your bot should ask specific questions that can guide a person to exactly what they’re looking for. Questions like, “how many beds are you looking for?” and, “Which price range looks about right?” are easy ways to narrow the field. 

3. Ask them how they’d like to contact you (and be contacted)

Sometimes, there’s only so much a bot can do before people want to speak with a human customer service representative. In cases like these, you’ll want to be proactive about asking how people want to contact you, and how they’d like to be contacted in the future. With a simple question, you can direct people to get in contact with your property management team via text, phone, email, or some other method. This is a great segue into how to ask for a user’s personal information. 

4. Ask for their information

Gaining personal information like emails and phone numbers from your users is important in tracking who’s using your bot and why. Additionally, if your bot’s interaction leads to an in-person engagement, it’s important to have peoples’ information on file. The thing is, most people won’t want to give out their info willy-nilly. Instead, your request for information should come up naturally within the context of your conversation. 

Instead of asking for their info right off the bat (or worse yet – gatekeeping information and resources until they submit their info), only ask for something once they’ve indicated they want to be contacted. Once they’ve chosen a method of contact, i.e. text, email, etc, then you can prompt them to submit their information with a friendly, “How can we best reach you?”. Don’t forget to ask for their first and last name as well! 

5. Give lots of choices

This last guideline is not so much a specific type of question you should ask, but how your questions should be framed. The best bots give users a lot of choices and flexibility, so don’t be afraid to give people lots of choices. The more choices you’re able to create, the more likely your bot will be able to take care of everything for your user, freeing up valuable time for your property teams to focus on other tasks. 

By building your bot around these guiding questions, you’ll not only help users reach the information and resources they need faster but will help free up valuable time that your leasing team can use to engage with renters and leads directly.

Top 3 Ways To Engage Traffic Before You Have a Website

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes it can be a bit overwhelming. That’s why we’ve put together three easy ways to engage traffic before you have a property website. This way, you can be engaging with your prospective renters before you even have a building and getting your property in a great position to fill up. 

1.Get The Word Out 

First things first, you’ll want to get the word out about your property. Create some buzz on social media and get people excited about your community. Share what great features and amenities your property will offer. You can also partner with other social accounts to help spread the word. Get creative and think about how you can engage on social media and build your following. 

2. Answer Questions….FAST! 

It’s vital to acknowledge your prospective residents as early as possible. That’s why it’s essential to answer questions as quickly as possible. Prospects also want to be able to find information with ease. If your property does not already have a website, consider a chatbot solution. BetterBot offers a bot solution that you can use as a landing page while your property site is getting the finishing touches. Once your site is up, it’s easy to embed so that you never miss a prospect. 

3. Claim Listings ASAP

Be sure to claim your listing sites as soon as you can! Sites such as Google My Business, Yelp, and others may get created without your permission if you don’t act fast. This is why it’s crucial to have your finger on the pule and gain control of your listings ASAP. 

Working in a lease-up community can be stressful, but it doesn’t have to be! With these three steps, you can get your property in a great position to fill up in no time. For more information on how BetterBot can jump in and ease your workload, CLICK HERE. 

property management chatbot

3 Ways BetterBot Can Help You Convert More Leads

Did you know BetterBot contacts are just 13 days from contact to move-in? To compare, Apartments.com is 30 days, and other ILSs are between 60-80 days. So how do we do it? It’s pretty simple, and we’re not keeping it a secret either. Here are three ways BetterBot can help you convert even more leads. 

1. Omnichannel Marketing

When your properties are utilizing omnichannel marketing, they can reach a wider audience. With BetterBot, you can place a simple link to your bot to share information about your property with prospects on several sites, including Google My Business, Instagram, Twitter, Facebook, Yelp, Craigslist, and virtually anywhere else you’d like. You’re also able to select what point users jump in. For instance, you could have prospects jump in at the schedule appointment mark, photo gallery mark, amenities mark, or any other point you can think up. If you’d rather, you can have prospects receive the entire experience. No matter what you choose, you won’t miss out on a single prospect, no matter where they are coming from. 

2. Streamlined Information

With our bot, your prospects will receive the exact information they’re looking for. No glitches, no hiccups, just the facts. We know how important it is that our renters get real-time information. We also see the importance of quick information. That’s why we’ve designed our bot to do just that! 

3. Customizable Bot 

Make the bot your very own! We have an immense amount of customizations available to you within our bot, including: 

  • Company/Property Branding
  • Amenities 
  • Appointments
  • Special Protocols
  • Availability
  • Brochures
  • Floorplans
  • Gallery
  • Maps
  • Languages 
  • Resident Portal Access
  • Specials
  • Virtual Tours

Not to mention, we also offer a student and an affordable bot so users can have an even more customized experience. When users see that your bot is branded, they will associate it with your services, which will instill brand recognition. 

Overall, our bot provides an incomparable experience for prospects and residents alike. If you’re wondering how exactly users convert so effortlessly, we’ve given you some of our answers. Contact us today to see for yourself! 

multifamily chatbot

How to Improve Your Multifamily Customer Experience

The multifamily space is rapidly changing, and that means people’s expectations of what it means to have a great customer experience is changing as well. Prospective renters are looking for a seamless and personalized experience that mirrors what they’re used to in other industries. Historically, the real estate space in general has been slow to adapt and evolve to meet these changes, but in part thanks to the pandemic, property management teams are leaning into new tech and solutions to deliver a better multifamily customer experience. 

To help you and your teams, we’ll be sharing the specifics on how to craft a more compelling experience for both your current and prospective renters. But first, let’s dive into more detail on how consumer behavior is transforming the multifamily space. 

How the multifamily customer experience is changing

People are increasingly turning to digital spaces and platforms to find their next home. And with the pandemic making in-person appointments and tours tenuous at best, more interactions between property teams and consumers are happening online than ever before. No longer is it the norm for people to call or visit a property in person; instead, people want to go through the entire process, from discovery to lease, online. 

When it comes to the needs of current renters, the pandemic and events of 2020 have also changed expectations. People are spending more time at home than ever before, making luxury amenities, responsive customer service, and maintenance more important. What’s more, issues of diversity and inclusion are at the forefront of peoples’ minds, making it critical for property management teams to address these matters with empathy and action. 

What you can do to improve the experience

Digitize the renter experience

From finalizing leases to requesting maintenance, there are so many multifamily processes that can be digitized today. As we discussed earlier, consumers are used to seamless digital experiences when buying clothes or ordering takeout, and expect the same level of ease and accessibility from their residence. Make a checklist of the most common processes that renters and perspectives go through (think renter applications, maintenance requests, etc) and digitize those processes on your website. 

Prioritize amenities 

With more people spending their days at home, prospective renters are looking for properties that offer spacious units, along with accessible and luxurious amenities. By tailoring your amenities to meet today’s changing standards, you can help ensure your property stands out. Amenities people are looking for today include high-speed wifi and coworking spaces, up-to-date fitness facilities, green space, and hand sanitizing stations. 

Utilize a chatbot

At BetterBot, we know just how impactful a chatbot can be on the customer experience. Not only do chatbots create a more personalized user experience, they also make things like taking virtual tours and getting property questions answered easier than ever. Plus, chatbots are available 24/7, 365 – meaning they’ll be available and ready to help even when your live customer service reps aren’t. 

The great news is, it’s easier than ever to find a powerful chatbot that can take your leasing process to the next level. 

Adopt a people-centric approach

It sounds simple, but creating a truly people-centric strategy is probably the most important thing you can do to elevate your multifamily customer experience. Residents want to feel like property staff members care about them and their experience. Cultivating and maintaining great relationships should be a priority. 

And when it comes to prospective renters, they want to know everything they can about your property before they make a commitment. This is your opportunity to get to know everything about them. Try adding contextualized questions like, “What brings you to our neighborhood?” to information request forms to get more insights. 

Find ways to measure satisfaction

You can implement all of the customer experience initiatives you want, but at the end of the day, if you don’t measure and track your progress, you’ll never know if you’re successful. A simple way to start tracking customer experience is by adding customer satisfaction surveys at key points along your leasing (and exit) process. By adding these surveys, you’ll be able to gain key insights into what drew people to your property, and what potentially turned them off. 

By leveraging tech solutions and adopting a people-centered strategy, you’ll be able to deliver the best multifamily customer experience possible. And don’t just stop at customer-experience – learn how the pandemic and changing renter expectations are transforming the multifamily industry at large on our blog

apartment tour scheduling

5 Multifamily Metrics Your Property Management Team Should Focus On

One of the silver linings of the pandemic is that it’s finally pushed the real estate space to adopt some much needed technology. For the multifamily industry in particular, this new technology has allowed property management teams to get a hold of invaluable data that they otherwise wouldn’t have. With all this new data though, it can be difficult to stay organized and focused. Today, we’ll be going over some of the most important multifamily metrics and KPIs to keep a watch on. No matter the amount of data you might be swimming in, these are the metrics to focus on first.  

Multifamily metrics to prioritize 

While there are many valuable multifamily KPIs that management teams should be familiar with, these 5 are ultimately some of the most important for managing growth and property resiliency. 

1. Occupancy and vacancy rates

At any point in time, it’s important to know your current occupancy and vacancy rates. This allows you to compare your rates against other competing units, along with the market average (around 95 – 96%). For example, if your properties are hovering around 90% and nearby units are at that market average, you know you need to invest in more marketing.

At the same time, if you’re doing better than your competitors, you can always leverage that as a selling point for prospective renters. 

2. Lead-to-lease conversion performance

Another important multifamily metric to zero-in on is lead-to-lease conversion timing. The leasing process is a high-touch sales cycle, and one that can vary greatly in timing across different regions and communities. When you make a point to understand the specific performance and timing of each of your units, you can then adjust and optimize your marketing strategy to shorten that cycle. 

3. Days to lease

The longer a unit stays empty, the more revenue you lose. Knowing your average days to lease can help you identify gaps in your marketing and help identify specific units that are harder to fill. 

Additionally, if you find yourself experiencing a longer days-to-lease cycle, it may be an indication of outside conditions such as a declining market or changing renter expectations. 

4. Average renter lifetime value

Understanding the average value each renter will bring to your property is hugely valuable, especially when it comes to planning the success of your property in the long-term. If you see that you’re not meeting your goal, you can always adjust lease values and work to reduce renter churn. 

5. Revenue growth 

Perhaps one of the most important multifamily KPIs, broadly speaking, is overall revenue growth. If you don’t know this metric, how will you be able to tell how well your business is performing year over year? As this is such an important and broad metric, you can use the other KPIs we mentioned to gain a better understanding of your overall growth.

Creating a practical system for organizing and analyzing your data is one of the best ways to ensure all that data is being put to good use. Instead of being overwhelmed, find yourself empowered to make data-driven decisions that will have a measurable impact on your properties. 

Explore more trends currently shaping the multifamily industry on our blog. 

chatbot for apartment communities

3 Keys to Affordable Housing Marketing & How BetterBot Can Help

Over the past decade or so, the internet has become a powerful place for multifamily property management teams to market their communities. Even marketers with tight budgets have been able to take advantage of the digital marketplace. Plus, it’s easier than ever to create a powerful marketing strategy without blowing through your budget. These days, information and resources can be distributed automatically, analytics can be measured through free or inexpensive tools, and paid ads can be managed digitally with a minimal budget. All this to say, there’s no better time than now to leverage your digital presence to promote your affordable housing community. And to help you get started, we’re explaining 3 of the most important tactics you should use in your affordable housing marketing strategy. 

Why it’s important to be online

In 2021, 89% of Americans use the internet, and by 2025, 73% of global internet users will have access to a smartphone. While these numbers are impressive, they’re even more so when you break it down by age. For example, in the 18-29 age range, 98% of people use the internet, with average usage around 22.5 hours each week. 

What should be even more impressive for affordable housing marketers is the fact that, these days, upwards of 90% of housing searches begin online. If you aren’t making the most of your affordable housing community’s digital presence, you’re missing out on a lot of prospective renters. 

Affordable housing marketing with BetterBot

Fortunately, it’s easier than ever to grow your presence online and win over new renters. And, with BetterBot’s tools and resources, you’ll have a head start. 

So, let’s dive into how to level-up your affordable property marketing strategy. 

1. Market where your prospects are 

Like we mentioned earlier, over 90% of housing searches start online. People expect to find quality information and resources on their local affordable housing communities online. That means if you already have a strong digital presence, you’re more likely to look reputable and professional. At BetterBot, we know just how important it is to not only have a great website, but an intentional digital presence across a variety of platforms. We offer an interactive landing page that helps funnel prospects who found your community on other sites like Google and Facebook back to your site.

2. Clear and specific dialogue

Typically, affordable housing communities have certain specifications and limitations for perspectives. This is where chatbots can really come in handy. Through our chatbot solution, we’re able to offer specific dialogue that provides clear criteria and protocol to let prospects know if they qualify to live in your community. By letting a chatbot handle these questions and requests, your leasing team can save valuable time and can focus on converting the most-qualified prospects. 

3. Streamlined leasing process

The final step for any community seeking to maintain healthy occupancy rates is lease execution. In order to achieve a highly-leased community, your leads must be captured, organized, and responded to in a timely and professional manner. Additionally, affordable housing communities need to maintain a wait list and comply with income restrictions.

Throughout the application and leasing process, BetterBot makes it easy to deliver a personalized and memorable user experience. And ultimately, it’s often a great user experience that translates to more leads converted. 
Want more multifamily marketing tips? We’ve got you covered on the BetterBot blog.

multifamily online tour schedule

Common Mistakes When Adding a Chatbot to Your Property Website

If you’re in the multifamily business, chances are you’ve heard a lot about bot technology in the past few years. From improving lead generation to reducing the burden on busy property management teams, chatbots have more than proven their worth in this space. So, if you’re looking to get into conversational leasing – great! We can help you get started. But what we’re going to focus on today is what not to do when it comes to adding a multifamily chatbot to your property website. 

The benefits of conversational leasing

Investing in bot technology can be a huge step forward for your business. On average, chatbots save property management teams upward of 80 hours per month. What’s more, customer satisfaction scores when using chatbots are up to 90%, while live chat and other methods only garner around 35%. 

But just because you have a chatbot doesn’t mean your work is done. 

Common mistakes when adding a multifamily chatbot to your site

Here are some of the top pitfalls we see property management teams fall into when they build their first multifamily chatbot. 

Choosing the wrong type of bot

From AI-based natural language processing bots to voice-guided bots, there are several different types of chatbot tech available for you to use. And while it can be tempting to throw your money at an “advanced” AI offering, the truth is, those bots just don’t work as well as rules-based, or guided-conversation bots. At BetterBot, this is the type of bot we use to help property managers turn prospects into renters.  

Cluttering your site with too many widgets

When a prospective renter visits your site, you don’t want to overwhelm them. A busy site filled with CTAs doesn’t help drive your customer to where they want to go. At worst, it can cause them to feel overwhelmed, and look elsewhere. A great chatbot however, can host all of those wonderful widgets – without clogging up your front page. 

Keeping your content hostage

Beware the lead snare. Instead of making prospects fill out contact forms before they can access content, allow them access from the get-go. Don’t be a gatekeeper – and allow your bot to collect information in a natural, conversational way. We don’t call it ‘conversational leasing’ for nothing! 

Not including virtual tours or videos

In today’s digital-first environment, people want to check out every aspect of your property before taking the time to visit in person. Adding virtual tours and videos of your units to your multifamily chatbot can help build a more immersive experience, and help people get an accurate picture of life at your property. 

Not including a call to action

Chatbots are not only there on your property website to give users information, they’re also there to act as lead generators. Include options to schedule appointments, tours, and other valuable CTAs that can help convert leads. 

Stopping at your website

One of the great things about chatbots is that they don’t have to be relegated to your website only. Once you’ve built a bot, you can deploy it throughout the internet, in places like Facebook Messenger, Instagram, and Google My Business, and all conversations had by those bots can drive traffic back to your site!