Beware the Lead Snare!

Snare: verb, To catch or involve by trickery or wile

“Come stay at our beautiful resort for the weekend free of charge! And all you have to do is spend 1 hour with our wonderful resort sales consultants.”

If you’ve ever had the truly mind-numbing experience of a time-share review, you understand the uncomfortable feeling that comes along with it. The feeling you got tricked into a sales pitch and the guilt that comes along with saying no to these folks who are putting you up free for the weekend. Nobody likes feeling trapped.

Well, that’s exactly what lead snares are. Consumers are lulled into what seems like a valuable interaction only to find out that they’ve been duped into becoming a lead for some business. And it’s unfortunately all too common for prospective renters in the Multifamily Industry.

Lead snares come in all sizes and shapes in our Industry. Though some may argue a lead is a lead, that is simply not true. Many prospective renters don’t even know they’ve become a lead, have little knowledge about a particular apartment community, nor any desire to live there because it doesn’t fit their income profile, desired location, or property type. So, becoming one of these leads is not only frustrating to the prospective renter, but to the property spending time on responding to these low-value, uninterested, uninformed renters.

Below are just a few lead snare examples that are most common in Multifamily:

ILS Proliferation Tactics – Some, actually most, Multifamily Internet Listing Sites (ILSs) in an effort to generate more leads for their advertising properties proliferate leads. Meaning they turn one lead into many. One example is when a renter fills out a personal profile or a web form for a specific property and the ILS says, “There are 5 more properties near this area that fit your profile. Would you like to contact them as well?”  Because the ILS makes it so easy to send these additional leads with the click of a button, the prospect will often do this. So that high-value lead that was going to go to one property of interest just became a low-value lead to 5 more properties, none of which the prospective renter likely knows much about.

Lead Generation Bots – As bots increasingly enter the Multifamily space, you can typically drop them into one of two buckets: Lead Gen Bots or Conversational Leasing Bots. What’s the difference?  Lead Gen Bots fall into three categories:

Call Center Bots – These bots are not designed to manage the bulk of renter inquiries within the bot experience, but rather pass the conversation off to a call center employee. This is a terrible user experience that drives a sub 30% CSAT score. Here’s an excellent article explaining why in great detail: link to article.

Social Media Bots – These bots can be deceptive in that a prospect has all their personal information shared with the property simply by clicking on the bot itself. How? If it’s powered on a platform like Facebook for example, Facebook has all your information which is passed along to the property simply by clicking on the bot. The prospect might not be at all interested in the property but will show up in a CRM just the same.

Capture Bots: These bots focus on one thing and one thing alone…get more leads!  That’s why they ask for a prospective renter’s personal information up front such as name, email, phone.  This is a bad user experience as consumers don’t want to provide personal information at the start. They want the information they want first, and then they might be willing to provide their contact information for additional purposes such as an appointment or a brochure.  Data shows that for every piece of contact information asked for upfront, the user defection rate grows from 10% upward to 75% depending on how much info is required.

So what’s a Conversational Leasing Bot? These bots are designed to simply answer questions and provide information up front. No contact info is required to use these bots. Only after a prospective renter wants an action such as an appointment, a brochure emailed to them, etc., does the bot ask for contact information. And if the prospect has a question the bot can’t answer, it’s not hot-transferred to a human which sounds nice, but actually provides a poor overall experience. The information is packaged up and in seconds sent to the property for an asynchronous response.

Survey Widgets – These are buttons and widgets that sit on a property website that ask a series of questions in an effort to get more leads. Some of these Survey Widgets will entice people to use their solution by offering to put the user in a drawing for free rent. This tactic can certainly generate more interaction and inquiries, but not leads. There is very little value in these survey widgets once the math is done. Below is a typical product cycle when implementing these widgets:

Month 1 – Widget launched. Property sees significant uptick in “lead” volume.
Month 2 – Higher volume of “leads” remain, yet appointments and leases have not markedly increased.
Month 3 – Lead volume stays high, however, conversion of leads to appointments and leases dramatically decreased. Property is doing more work responding to leads, but not seeing a corresponding increase.
Month 4 – Did deep dive into data. Discovered many of the “leads” were actually current residents who entered the drawing to win a free month’s rent. Still no increase in overall appointments and leases.
Month 5 – Dropped survey widget from the site. Leads normalized to past volume. Lead to appointment and lead to lease conversion ratios improved. Property spending less time working low-value leads.

Bottom line: Today’s technology and marketing solutions should decrease cost and/or time spent driving and managing renter leads. Anything else is a lead snare sending low-value leads making your people work twice as hard for half the results. Sometimes more isn’t more, so beware the lead snare

BetterBot just got a whole lot better!

In the early 90s Billy Crystal starred in a movie called City Slickers.  There was a poignant scene where actor Jack Palance explains the secret to life to Billy’s character Mitch.  “You know what the secret to life is? One thing. Just one thing. Once you figure it out, you stick to that.”

At BetterBot we take that sentiment to heart and focus on just one thing: Bot technology.  It’s all we focus on so we can stay years ahead of any other solution in the Multifamily Marketplace.  Every other company in our Industry offering a bot solution is tied to a primary or legacy product.  Their solution to bot technology is a secondary thought which shows both in the stability of their platform and the results it generates vs. BetterBot.

And now, BetterBot just took a major leap forward by completing a 6-month platform refactor. BetterBot’s new and improved enterprise-grade platform now includes the most advanced, newest and robust bot, AI, and automation technology available today.  So what’s the difference?  BetterBot today has:

  • True enterprise grade architecture which allows for any kind of standardized integration so management companies can build bots in seconds, and update information in real-time.
  • A backend that gives complete control to clients who want to closely customize and manage their brand, content and get up-to-the-minute reporting.
  • The fastest responding bot, even during peak hours, with thousands of concurrent renter conversations.
  • A platform that allows for sub-vertical user pathways such as student housing, affordable housing, single-unit rentals, and more.
  • Easier deployment to any channel in the digital marketplace such as Google My Business, Yelp, Facebook, Instagram, Pinterest, YouTube, Twitter, Craigslist, etc.
  • Intelligent Appointment Types that allows for In-Person, Self-Guided, Live-Video and/or Phone appointments with dynamic Covid-19 protocols built in.
  • The ability to host virtually any kind of virtual/3D/video tours in the actual bot experience. No other bot does this!
  • Deeper integrations with property management software solutions, CRMs and calendars.

And BetterBot continues to perfect its Guided Conversation methodology that outperforms clunky, slow, and easily-confused NLP (Natural Language Processing) bot competitors. BetterBot averages 3-5x the conversation, lead and appointment generating capability of any other bot in Multifamily.  

Let BetterBot go head-to-head with whatever solution you use or are considering. We’re confident you’ll come to the same conclusion that more than 100 Multifamily property management companies have: BetterBot is truly a better bot. 

Is your site looking like Las Vegas?

I used to fly into Vegas three or four times a year.  I especially loved coming in at nighttime and seeing all the bright lights, flashing neon signs and the general busyness of people milling around.  That’s definitely fun when you’re preparing to land and spend some time in the Sun City.

What’s not fun is when you’re thinking of moving to an apartment, going to their site and seeing flashing buttons, call-to-actions everywhere and…well…just general busyness.  It’s not only hard to navigate, it’s just plain hard to look at. 

I get it. There are so many tools, widgets and solutions available today that help a prospective renter, we want to make sure they know about it.  But there’s a better way of going about this.  Imagine a prospect walks into a leasing office and the leasing agent sprints to the door carrying 7 fliers and tells the prospect they need to read all of this right now. Of course this is going to overwhelm the prospect and the agent doesn’t yet know what specific information the prospect is really seeking. Good agents greet with a smile, ask what they’re in the market for, and allow the conversation to take its natural course.

 Well, a bot…a good bot that is…is very similar to that leasing agent.  The bot pops up and says, “Hey, I’m here if you need me.” When engaged, the bot can provide all of sorts of options and allows the prospective renter to guide the conversation.  If the prospect wants to know about the pet policy or amenities, great! If they want to know about availability, terrific.  If they want to talk to a current resident to get their perspective, even better. And if they want to schedule an appointment, score!  All of these actions can be met and facilitated by the bot.

Bot technology when done right isn’t just one more thing to add to a property website and other marketing channels.  The right kind of bot can carry all of those other widgets and their functionality within the bot experience freeing up your site so it can breathe again. And if you really like the job your digital agent (bot) is doing, feel free to send it to Las Vegas for a little fun in the sun.

BetterBot Announces Intelligent Appointments w/ COVID Protocols

 

My how the Covid-19 pandemic has changed our thinking of how to conduct business today. And it was inevitable that it would change how Multifamily communities engage prospective renters. For that reason, BetterBot is officially announcing the Industry’s first and only true automated Intelligent Appointments solutions with COVID protocols.

“Pre-COVID we booked appointments with the assumption the prospect would be walking in the door at some appointed time,” said Holly Berkey, Regional Marketing Director at Lincoln Property Company. “Today some of our communities are still not taking walk-in appointments, but we need to meet the prospective renter, show them the property, and get them leased. What’s more, is we need to protect our leasing team by vetting out any on-premise appointments as to whether the prospect is at risk of spreading COVID to our folks.”

Enter BetterBot’s Intelligent Appointment types offering 5 unique appointment and tour options:

3D Tours & Videos

When using BetterBot, prospects can view most any hosted virtual or video tour in the actual bot experience. Other solutions require a prospect to leave the bot and bounce out to the property website or wherever the tour or video is hosted. With BetterBot, prospects can view common platforms such as Zillow tours, Matterports, Vimeo, YouTube, Realync, Helix, FocalRack, RoundMe, LCP360, and more without ever leaving the bot. This is particularly important when the bot is engaged in channels like Facebook, Google My Business, Yelp, Instagram, Twitter, various ILSs, etc.

In-Person Appointments

BetterBot works seamlessly with most Multifamily and non-Multifamily calendar solutions. In the event a prospect wants to schedule an in-person appointment, BetterBot allows property management companies the ability to insert a vetting option prior to scheduling. For example, Holly at Lincoln asks prospects three questions up front such as:

  1.  Have you tested positive for COVID-19 or have you been tested for COVID-19 and are awaiting results?
  2. Have you come into close contact (within six feet) with someone who has had a laboratory-confirmed COVID-19 diagnosis in the past 14 days?
  3. Do you have a fever (greater than 100.4 F or 38.0 C) OR symptoms of lower respiratory illness such as a cough, shortness of breath, difficulty breathing, or a sore throat?

Only after answering negatively to all three will the bot allow prospects to schedule an in-person appointment. If they answer yes to any of them, the bot then provides off-site only options such as live-video or phone appointments.

Self-Guided Appointments

One of the more exciting options to enter the Multifamily space is the self-guided tour solution where prospective renters can visit the property without a leasing agent being present on the tour. BetterBot has or is in the process of integrating with six self-guided tour companies including Tour24, Rently, Smartrent, PowerPro, Pynwheel, and Anyone Home. And because this is an on-premise appointment, BetterBot’s COVID protocols can be used to determine the safety of this potential appointment before booking.

Live-Video Appointments

Many apartment communities are now offering live-video meetings and tours. BetterBot can help facilitate these by scheduling these appointments and delivering meeting links and instructions.

Phone Appointment

If a prospective renter would like an appointment time to talk on the phone, BetterBot will check the community’s respective calendar and schedule an open time. In addition, alerts, instructions, and notices will be sent to both the leasing team as well as the prospective renter.

Question: What if I don’t offer all of these appointment types?

Answer: No problem. Your BetterBot will only show the appointment type(s) your community offers. Also, the “COVID protocols” are completely flexible to suit your preferred wording and can work to set expectations for every appointment type your community offers.

BetterBot: Better Conversations. Better Leasing.

How Much Time/Money is a Bot Really Saving?

During the course of a typical conversation around bot
technology, a question that often comes up is, “How much time and money is a
bot really saving me?”  It’s a difficult
question to answer because there’s really not one answer. 

There are three answers. 
Let’s start with answer #1:

The Work

Let’s look at what a typical bot does in a given month
for an average property when deployed on a property website and additional
channels in the digital marketplace. Additional channels could include  Facebook Messenger/Marketplace, Google
Ads/MyBusiness, Yelp, Instagram, YouTube, etc.

The average Multifamily bot  greets around 3,000 prospective renters, has about 400 conversations, answers around 450 questions, hands off around 13 high-interest/high-intent conversations to the leasing staff, and schedules an average of 12 appointments a month. In the chart below we calculate the savings based on the estimated amount of time a human leasing agent paid an average hourly rate plus benefits would take to accomplish specific tasks.

What can we glean from this?

  1. Well,
    the bot handles the same volume of tasks at nearly 1/6th of the time
    for less than 1/10th of the cost.
  2. The
    bot saved the leasing staff almost 80 hours of work and more than $1,300 if in
    fact the leasing staff were to actually do all of these tasks.
  3. If
    the property were to pay the bot the same hourly rate as a human ($18/hour),
    the bot is being grossly underpaid ($99/month), even when recognizing the bot
    is working 6x faster. The bot should actually be paid $273 for the 15 hours it
    put in.

The Bump

When property marketers deploy a bot solution to their
property website and in the digital marketplace they see an immediate lead,
conversation and appointment bump of 20%+. 
Why? Today’s consumer, especially the renter demographic, is less and
less inclined to make phone calls and really doesn’t like filling out
webforms.  Often they’ll just pass
through your social outreach, ads and website without engaging. But they’ll engage
with conversational technology, especially a bot that’s quick and provides what
they’re looking for in less than a minute. This is tantamount to putting a fuel
additive in your marketing gas tank to drive more efficiencies in your consumer
outreach.

The easiest way to quantify the value of “The Bump” is
simply figure out how much it would cost to drive 20% more leads, conversations
and appointments to your respective properties. Then apply that to answer #1.

And all the Other Stuff…

What’s not being factored into the above calculations is:
A bot works 24/7/365, doesn’t get snowed in, take sick days or require benefits.
Can handle 3, 5, 20…an unlimited number of conversations covering a dozen
topics all at the same time. Can be deployed on virtually every digital channel
to instantly meet and greet prospective renters anywhere, any time. Look up and
coordinate complex calendaring and appointment scheduling in seconds, see and
convey unit availability and pricing in under a second, show virtual tours and
videos at the click of a button, and so much more.

In close, let’s be very clear about one thing: Bots will
never replace humans. They simply create efficiencies of marketing scale while
reducing repetitious tasks that humans either don’t do, don’t like to do, or
don’t do very well.  Humans will always
be needed to handle interactions that require thought, empathy and complexity.
So let’s let humans be humans and bots do the rest.

A BetterBot Needs Better Advisors

Company announces official multifamily advisory team

Atlanta, GA, July 9, 2020 – BetterBot, the leader in Conversational Leasing™ technology in the Multifamily Industry has officially announced its newly formed advisory board.

“I’ve been in the Multifamily Industry for more than 20 years and have been fortunate to meet some of the keenest thinkers and up-and-comers our Industry has to offer,” said Robert Turnbull, president and co-founder of BetterBot. “We’ve asked some of those folks to provide their Industry experience and insight to – what was a little start up – now the fastest growing and most adopted Conversational Leasing™ solution in Multifamily.”

Though BetterBot has a long list of Multifamily executives that provide guidance and feedback on a daily and weekly basis, these individuals have agreed to officially help shape the BetterBot roadmap into 2021 and beyond (in alphabetical order):

Kim Boland

– Director of Digital Marketing for Morgan properties.

Kitty Callaghan

– Vice President of Marketing for Wasatch Property Management

Jonathan Ford

– Vice President of Marketing for Gates Hudson

Seth Kaplan

– Southeast Regional Marketing Director for Pinnacle Property Management Services

Ryan Perez

– Vice President, Marketing for CF Real Estate Services

Daryl Smith

– SVP & Chief Marketing Officer for Kettler

Candace Weaver

– Director of Marketing for Bell Partners, Inc.

Why Live Chat Doesn’t Work in Multifamily

For three years I worked for the largest live chat company in the world, Liveperson. They service more than 60% of all business-to-consumer live chats on their platform across the planet. They’re good at it, they know what they’re doing, and it works very well in most industries.

But it didn’t work in Multifamily.

It wasn’t the software. Liveperson literally started live chat 25 years ago and continues to be the leader in the live chat space.  It wasn’t the deployment.  It was easy to get the software hooked up and even easier to train folks to use it.  It wasn’t the people. Many management companies bought into the concept and we had great chat agents manning the chats for properties.

So why didn’t it work?  Simply put, live chat is the square peg in a round hole that is Multifamily. Allow me to explain:

Clicks. No matter how we presented the live chat button, only about about 2% of people on a property website actually clicked on the live chat option.  We never could entirely figure out why, but we just began to accept that prospective renters were not interested in live chatting.

Defections. Of those folks that did click on the live chat button, a full 50% stopped using it after only 2 exchanges or less. We eventually stopped asking for any kind of personally identifying information at the start such as the prospective renter’s name, email or phone, but that only reduced the defection to 40%.

Time Gap. After waiting an average of 1 minute, 45 seconds to connect to an agent, the average time in between a prospect asking a question and a chat agent responding was 76 seconds.  That may not sound like a lot of time, but when you ask a question and stare at a screen for a minute and 16 seconds, that feels like an eternity.  

Available People. Let’s face it, leasing agents at properties have a hundred things they’re working on at any given time. They don’t have the time nor the proper infrastructure to stop whatever they are doing to start and maintain a chat conversation which lasts an average of 8 minutes. And having a call/chat center respond to these chats is not only very expensive, they simply aren’t as knowledgeable about the property in question.

So what does work? Bots work! They solve most of the problems listed above as long as they are the right kind of bot (more on the “right” kind in a different article).  Just look at this data provided by BetterBot below:

Clicks – Avatars get an average 14% click rate on a property website which is 7x that of chat. And, some bots can be deployed on more than just a website such as Google My Business, Facebook, Yelp, Instagram, etc., significantly increasing clicks and conversations.

Defections – If a bot doesn’t ask for personal information up front, it will likely only get 10% of prospects x out before using. Most of those are people who are just wondering what this avatar is.

Time Gap – Unlike live chat’s average in-between time of 76 seconds, a typical bot’s response time is 1 second. And instead of 8 minutes for live chat, bots usually get through a conversation in 90 seconds. Helps explain why such little defection.

Available People – Don’t need them! A good bot can answer 80% of the questions a consumer has and schedule appointments, etc.  Blending or “hot transferring” bots to humans is a terrible idea as well. Here’s a great article that explains why.Bottom line, good bots work infinitely better than live chat in the Multifamily space. To see the difference, put live chat on 3 properties and a bot on 3 similar properties and after 60 days, you’ll see a dramatic difference in usage, questions answered, and appointments scheduled.  And best of all, bots are not only much less expensive, they work 24/7/365.

The Right Way, and the Wrong Way, to Hand Bot Conversations to Humans

Let’s face it, everyone agrees that bots are not as smart as humans and there are certain conversations that need to be escalated to human agents. However, not everyone agrees on what’s the best way to handle this and the “conventional wisdom” often favors immediate human handoff using live chat. Not so fast, read on to see the major pitfalls of this approach.

Problem #1: If a prospect is given the option to talk to a human when using a bot, the entire conversation is doomed for failure. Why? Because instead of trying to solve the reason a prospect might want to talk to a human, the bot developer elected to take the easy route and provide an instant human-handoff option. Also, bots can solve a lot of issues if given the chance and people can navigate good bots with relative ease. But if a giant detour sign is thrown in the middle of the conversation called “talk to a human,” many consumers will elect to take that route vs. seeing the bot through.

Problem #2: Bots are fast.  Really fast.  The average response time for a bot is less than 2 seconds.  So when a consumer using a bot clicks on “talk to a human,” they go from a 2-second response time to:

  • Waiting for the bot to find a human to connect with (anywhere from 60 seconds to as long as 5+ minutes).
  • Waiting for the human to review the conversation up to that point (if they even do that).
  • An average 1 minute 16-second interaction time.  Good chat agents respond to an inquiry in less than 1 minute.  But those are rare and most chat agents are managing multiple conversations at once.  In today’s world of immediate response, going from a 2-second bot response time to a 76-second response time feels like an eternity.

Problem #3: Unless you’re using a call-center, there’s likely no human available to immediately handoff to! Leasing agents aren’t sitting around waiting for a consumer to chat with them which is why chat doesn’t work well in the Multifamily Industry (more on that in another article).  Using a call center is extremely expensive and we all know call centers aren’t nearly as informed as onsite agents. And even if you do have an expensive call center available to back up the bot, refer to the aforementioned problems #1 and #2.

 CSAT (Customer Satisfaction) Scores!

But don’t just take my word for this, let’s look at the data.  When a consumer initiates a chat conversation with another human, the CSAT score starts at around 65%.  If the conversation is successful, it ends at around 65%.  When a consumer initiates a bot conversation the CSAT score starts at around 60%, and if it’s successful can end as high as 95%*.  But, if a conversation starts with a bot then gets “hot-transferred” to a human, the CSAT score usually ends up below 30% which makes sense given the problems listed above.

The Solution…

Find a good bot that doesn’t fail and get confused. Those bots typically use Guided Conversation Methodology vs. Natural Language Processing. If the bot can’t answer a question, create an asynchronous expectation with the consumer.  In other words the bot says, “I’ll forward your question to our leasing agents and they’ll get right back to you. How would you like to be contacted?  Phone/email/text?”  In this instance, the consumer is in control of the conversation, determines how they’d like to be contacted and isn’t expecting to be “connected” right then and there.  They realize their conversation and question will be forwarded and someone will likely get back to them with an answer in the next 20-30 minutes and in their manner of choosing.

*LivePerson, 2017

Virtual Tours and Videos

We’ve gone virtual with BetterTours!

Well…BetterBot was already virtual. But now virtual tours and videos are part of the bot experience!

Have you ever come up with what you thought was a good idea and then it turned into so much more than that? That’s exactly what happened when one of our SoCal clients asked if we could put their Matterport tours into the bot. So in January we began building out this functionality. Before the pandemic hit we assumed this would be a nice added feature making things easier for prospects searching for the perfect place to live.

Fast forward a few months and now this isn’t just a nice-to-have feature, it’s an absolute necessity. In-person tours aren’t a viable option for many people right now, and it may not be for the foreseeable future. So BetterBot launched BetterTours and videos! We created the ability to embed hosted tours and videos in the actual bot experience. No other bot solution has this capability, and this is just one of the many functionalities, tools, and services that make BetterBot…better.

At BetterBot we are always trying to make life easier and more efficient for both multifamily properties and their future residents, so when we built this new functionality we did it to incorporate just about any hosted tour or video. Some of the most popular videos now appearing in BetterBot community bots are virtual tours hosted by Zillow, Matterport, FocalRack, and Helix. It also had videos hosted by YouTube, Vimeo, Realync, and Roundme. 

It’s only been a few months, but the addition of virtual tours and videos to the bot is already transforming how prospects interact with BeeBee as they hunt for the right place to live. Since launching this new capability, the “Virtual Tours” button is officially the most clicked on option in BetterBot…by a lot. It’s the next best thing to being able to check out a property in person, and it’s far more efficient and safe. With the new functionality of virtual tours in the bot, everyone wins.

Let us host your virtual tours and videos today!

How BetterBot Is Adapting to Help You Survive and Thrive During the Pandemic

While the current Covid-19 pandemic has forced most companies to change the way they do business, this change isn’t all bad.

Over the past year BetterBot’s main goal has been to embrace “no-touch technology”. Today, that phrase has now taken on a whole new meaning. At first BetterBot’s mascot and avatar “BeeBee” was there to make your life easier by scheduling tours and answering simple questions from prospects that unnecessarily took up a lot of human time. Now more than ever this no-touch form of communication is essential to businesses surviving, and even thriving, during these challenging times. It’s about more than saving your team members’ valuable time. It’s about keeping your team and your prospects safe.

While there are quite a few factors that go into demonstrating how BetterBot can help your team succeed, there are two key points to look at when comparing life before Covid-19 hit and life during (and after) this pandemic. 

The first is the number of questions answered by the bot. This number went up 37% from March to April! That’s a huge increase and tells us that people are adapting to the use of technology and virtual interactions now that in-person meetings are generally discouraged. From January to March this number was actually down nearly 10% as people took time to adapt to this new normal, and it wasn’t surprising to see this dip as the world was essentially put on pause. But it didn’t take long to see a significant increase in using the bot to get the answers people were searching for. Even though it’s going to be a while before the world feels “normal” again, people are always going to need a place to live. And just because you can’t walk into a leasing office, that doesn’t mean you can’t get some answers. Many industries have slowed down or been put on pause over the last few months, something Multifamily simply can’t do.

The second key point proving the success of BetterBot’s no-touch technology is the engagement funnel. From March to April there was an increase in prospects greeted (+13%), conversations (+25%), leads (+32%) and appointments (+12%). Not only are more prospects reaching out through the bot, but they are following through and making appointments to check out these properties. BeeBee has even evolved to provide 3D and virtual tours to prospects since this can’t be done in person right now. Just as prospects are adapting to digital assistance, BetterBot is too.  

With the help of BeeBee, the pandemic doesn’t need to slow you down. Your team members don’t need to be wasting their time doing something that BetterBot’s BeeBee can handle, especially when many of your clients have bigger concerns than scheduling a tour or finding out which units are available. We’re all in this together, and with the help of our no-touch technology we’ll not only survive, but thrive, during this pandemic.

If you’d like to learn more about how BetterBot can help your leasing team, take BeeBee for a spin here. If you like what you see, simply fill out the contact form and we’ll get right back to you!