BetterBot Teams Up with Entrata

BetterBot Joins Forces with Entrata’s Property Management Solution

September 27,  2021 – BetterBot, one of the leading property management chatbot solutions, announced on ___ a new partnership with Entrata, the real estate industry’s most comprehensive property management software platform. 

Prior to integrating, the only way for the BetterBot team to receive leads was through email, which made responding in a timely manner tedious and time-consuming. Through Entrata’s property management service, the team will now be able to access a property’s latest guest cards directly, making quick responses much easier to achieve. Additionally, with Entrata’s Lead Manager, BetterBot can set attribution to the correct source whenever a prospect engages with a property’s marketing assets much more seamlessly. 

By ensuring more accurate attribution, BetterBot can help property management and marketing teams gain a better understanding of where leads are coming from – and which areas of their digital presence they should potentially invest more time and resources into. 

Through this partnership, both Entrata and Betterbot will help align their shared goal of making life easier for property owners, property managers, and residents.

BetterBot’s chatbot solution is one of the most flexible on the market and is fully integrated with major property, revenue, and lead management software platforms, including RealPage, RentDynamics, Hy.ly, Yardi, Spherexx, MRI, and Knock, among others.

About Entrata

Entrata’s property management software incorporates your property accounting, purchasing, facilities, and leasing data into the industry’s most comprehensive property management software available. Whether you need to quickly move in a resident, post transactions to the ledger, or automate your renewal offer process, Entrata’s property management software provides everything you need to make a difference at your property.

About BetterBot

Today’s renter wants control over the leasing process and access to information wherever, whenever, but today’s leasing team simply can’t keep up. BetterBot is Multifamily’s most adopted digital leasing solution providing renters the information they want 24/7/365 anywhere on the Internet. Using the most technologically advanced software to answer the renters’ questions about the community, BetterBot showcases floor plans, virtual tours, specials, and amenities while driving them to schedule in-person, self-guided, live-video, and phone appointments. BetterBot is the round-the-clock leasing assistant of choice, freeing up leasing teams from low-value, menial and repetitive tasks so they can do what they do best, being human. 

Related Links

https://www.entrata.com/
https://www.betterbot.ai/

BetterBot Announces Integration with Yardi

The Property Management Service Will Help Support New Multifamily Insights 

September 6, 2021 – Leading property management chatbot solution BetterBot is teaming up with Yardi’s complete real estate management solution.

Being able to see where and when engagement is happening is key to helping property management teams that BetterBot works with keep up with and follow up on leads. Prior to integrating with Yardi, the only way for the BetterBot team to receive leads was through email, which made responding in a timely manner tedious and time consuming. With the help of Yardi’s real estate management platform, BetterBot will now have direct  access to a property’s latest guest cards, simplifying and streamlining the response process. What’s more, Yardi makes it possible for BetterBot to set attribution to the correct source whenever a prospect engages with a property’s marketing assets.

Property teams count on accurate sourcing. By creating a more accurate attribution strategy , BetterBot can help property management and marketing teams gain a better understanding of where their  leads are coming from – and which areas of their digital presence they should potentially invest more time and resources into. 

Through this dynamic partnership, both Yardi and Betterbot will help bring about their shared goal of providing property management teams with superior, unwavering customer service .

BetterBot’s chatbot solution is one of the most flexible on the market, and is fully integrated with major property, revenue and lead management software platforms, including RealPage, RentDynamics, Hy.ly, Yardi, Spherexx, MRI, and Knock, among others.

About Yardi

Yardi’s complete real estate management solutions include software for property management, accounting, marketing and leasing, market intelligence, energy management, end-to-end procurement, business intelligence, learning management and much more. We have multiple options for all portfolio types and sizes, from large multinational enterprises to small and midsize holdings.

About BetterBot

Today’s renter wants control over the leasing process and access to information wherever, whenever, but today’s leasing team simply can’t keep up. BetterBot is Multifamily’s most adopted digital leasing solution providing renters the information they want 24/7/365 anywhere on the Internet. Using the most technologically advanced software to answer the renters’ questions about the community, BetterBot showcases floor plans, virtual tours, specials and amenities while driving them to schedule in-person, self-guided, live-video and phone appointments. BetterBot is the round-the-clock leasing assistant of choice, freeing up leasing teams from low-value, menial and repetitive tasks so they can do what they do best, being human. 

Related Links

https://www.yardi.com/
https://www.betterbot.ai/

4 of the best NLP Chatbot Alternatives to Check Out

Chatbots come with so many different functionalities. We know that Natural Language processing bots can be enticing, but at the same time, the functionality isn’t fully developed. That’s why we are sharing with you four different alternatives to NLP bots. These bots use guided conversation to help users navigate through the leasing process and are proven highly effective. If you’re wondering what the difference is between these bots, check out our article on understanding various bot types

BetterBot

First, we have BetterBot. BetterBot uses guided conversation to lead prospective renters on their leasing adventure. Through their platform, management companies have access to robust reporting to view how their bot is performing. The bot is also easily customizable so users can promote brand consistency and recognition at the same time. Not to mention, 97% of clients that use BetterBot keep BetterBot. 

G5 Bot

G5 helps their clients market to prospects using several different solutions, including digital advertising, SEO, websites, and of course, chatbots. Their conversational leasing chatbots offer users the opportunity to find information effortlessly. G5 offers top-tier marketing solutions that integrate seamlessly with their chatbot solution for an incomparable experience. 

RentDynamics Bot

RentDynamics offers a series of solutions catered to communicating with your prospects and residents. Their resident journey encompasses a white glove experience with their 24-hour call center paired with a conversational leasing chatbot. Prospective residents can find their chatbot and converse with it to find the information they need quickly. If users cannot find the information they need (and they can about 99% of the time), they can easily call the property at any time of the day or night and get the answers they are trying to find. Rent Dynamics chatbot offers users access to information 24/7, which is what makes them so unique. 

Resite Bot

Last but not least, Resite offers digital marketing services that are customized for small to midsize property management companies. They provide various services, including custom websites, reputation management services, digital advertising, and guided conversation bots. Users will find that their bot integrates seamlessly with any of their websites, providing a smooth user experience. Resite takes advantage of conversational leasing by offering users the information they need to make a well-informed decision. 

There are so many different types of chatbots offered in the multifamily space. If you are looking for a bot to put on your site, it’s essential to evaluate your options from every angle. If you would like to find more information on what options are available, check out Battle of the Bots (UNCUT). You’ll find a wide variety of bots, and you can make your choice about which bot is right for your business. 

How Morgan and Paradigm Properties Solved Lead Fatigue With BetterBot For Leads

Bots Solve Problem of ‘Too Many’ Unqualified Leads

For the everyday consumer, the “You Might Also Like” button can certainly be your friend. But for many apartment marketers, it’s become an enemy.

It’s a nuisance because one of the industry’s most nagging problems – receiving “too many leads” – persists because so many of those leads are unqualified.

Karen Kossow, Marketing Director, Paradigm Companies, says her teams were wasting too much time on unqualified leads, a lot of which were generated by “You Might Also Like” links on websites.

“In the past, our team was responding up to three times with a lead and was getting no response,” she said. “Our team started to ignore many of them. When a bot can segregate the leads based on quality – such as prospects who engaged with the bot – it makes us much more efficient and successful.”

Since it rolled out the bots at five communities in March 2020 and nine more in late summer last year, Paradigm Companies has had 777,948 people greeted and 2,604 appointments scheduled through the bot.

Newest Product: Lead Optimization

Kim Boland, Director of Digital Marketing, Morgan Properties, has had 14,672 appointments scheduled through Better Bot (an average of 30,380 conversations per month) while running at 346 of its properties. It enables its customers to schedule appointments, schedule virtual tours or to talk to the onsite staff.

She’s taken the next step with the company’s newest offering – Better Bot for Leads – and is testing it at three communities through listings on an ILS that provides her portfolio with a great deal of leads.

“We all know there are a lot of renters who are looking, but who are not that serious, yet,” Boland says. “They might inquire at four or five properties at a time. Our staff was spending too much time following up with prospects and when they did, it was going nowhere.”

Better Bot for Leads looks to determine when that lead is ready to take the next step and it nurtures the leads through email follow-ups, inquiring only if the person is deemed truly interested or wants to schedule a tour or engage in any way. The bot has summited 22,448 leads to Morgan Properties of people who wanted more information.

At a community in Maryland, for example, Boland received 396 leads from Better Bot for Leads. From that, four appointments were scheduled and three of those wanted more information; 23 open and engaged with the email, 145 opened and at the current time did not engage and 220 remained unopened. “If these were sent to our team, they would have been wasting their time on empty requests,” Boland says.

Websites Can Be Intimidating

She says the bot is reasonably priced, “and for our customers, it creates a positive experience because they get the information that they lead without getting frustrated or impatient. They don’t have to click through a bunch of pages on a website and deal with drop-down menus, etc.”

Kossow also finds the bot to be a worthy alternative to the community’s full-display website. The bot discreetly sits on the home page.

“Websites are great, and we all love our own community websites, but they can sometimes be intimidating to new visitors who don’t always know where to click to do certain tasks or to look for certain things,” Kossow says. “The bot comfortably leads them through the process with the right prompts and links. We were able to include videos and “360” images in the links sent by the bot to the prospects.”

Paradigm also has the bot on its Google My Business accounts, includes it on its prospect e-blasts, and has it linked to its Facebook accounts, using it to communicate through Facebook Messenger.

Boland links Better Bot to its Google My Business (GMB) listings. “We all know that Google is taking over the world, so we want to put as much information about our property on our GMB listings,” Boland says. “A link to our bot makes that happen. So many people who have contacted us have never even visited our website because they found us through Google My Business and the bot gave them the information such as availability, scheduling, etc., that they wanted.

Constantly Looking to Improve

Kossow says Better Bot has been one of the easiest products to install in her property management software. “It has allowed us to operate our marketing 24-7, which has become so important,” says Kossow, who is looking to install it at affordable communities in the near future.

Boland says that Better Bot’s willingness to listen to its customers has led to greater success.

“They listen and make adjustments based on requests,” she says. “They want to hear your point of view and ideas.”

One example was that we helped them craft the initial follow-up emails that were sent to prospects, asking that they include a link to the bot to make it easier for apartment searchers.

“People these days want information and answers immediately, and they are getting that with Better Bot,” Boland says.

Best Apartment Software For Leasing

As the years go on, it seems that properties become busier and busier. Leasing teams have more responsibilities than ever before, and they are expected to lease at high rates. Automation tools can make life easier for on-site teams in several ways. Bringing on new programs can be stressful, but these tools are designed to take the burden off the property, practically filter through traffic, and help analyze what’s working. Here are four of the best automation tools for leasing: 

  • Chatbots
  • Virtual Concierge
  • Lead Automation
  • Marketing Analytics

Chatbots

A chatbot is a tool you can add to your community website to assist prospective renters in real-time. They can answer any questions prospects have about living in your community. Chatbots can insert you into the conversation at the prospect’s convenience so that you stay top of mind during the decision-making process. Heather Anderson, Head of Partner Sales at BetterBot, says, “Our bot helps save leasing teams time and allows prospects to find your community where they are searching rather than having them come to you”. 

Marketing Analytics

One of the things that can be helpful when it comes to marketing automation is automating your analytics. However, it’s completely understandable that you may not be able to pull this information as often as you’d desire. That’s why analytics automation is crucial for you and your teams. There are many tools you can use to automate reporting, so it comes straight to your inbox. 

G5’s new MTA Journeys report removes the blind spots in your marketing by stitching together full renter journeys.

G5 | Digital Marketing Software and Services is one great example of in-depth analytics. We had the opportunity to catch up with their Product Marketing Manager, Chris Hanson, and he shared that “Having an integrated and easy to use analytics platform is a crucial tool that every marketer needs. From monitoring baseline interactions like traffic and leads, measuring automation investments, and predicting campaign returns, it’s the glue that holds your activities together.”

Virtual Concierge

Virtual concierges are used in a number of different industries including hospitality, airlines, and restaurants. When it comes to multifamily, a virtual concierge typically offers prospects and residents assistance on their timelines. It may help give information about the community or assist with scheduling appointments. Residents may also be able to do things such as submit a service request, find a pet sitter, locate discounts, or even connect with other residents. 

Lead Automation

Taking advantage of lead automation is excellent for keeping in touch with your audience. There are many ways you can utilize lead automation but the most prominently used is an automated email outreach. Rent Dynamics CRM offers a great example of how this can be used with automated follow-ups. For example, there may be a prospect interested in a particular floorplan, but if that option is not available, their automated follow-up will send the prospect a notification once it becomes available. Harvard Business Review shares that leads are 60x more likely to convert if contacted within the first hour, which shows how important this touchpoint truly is. 

When your team has a little help and support, it becomes easier for them to focus their attention on what’s happening on-site in real-time. Chatbots, virtual concierges, autoresponders, and marketing analytics are all resources that are designed to support your teams effectively and help your communities thrive. These four tools can help ease the burden so that they can make people a priority.

KETTLER and BetterBot Success

We are so grateful for our valuable partnerships. We’ve seen some amazing success at KETTLER using the BetterBot platform. Daryl is the SVP and Chief Marketing Officer at KETTLER and mainly focuses on building a fully integrated omnichannel marketing platform while growing KETTLER’s brand presence. Daryl boasts over 20 years of experience and is highly motivated in the areas of consumer acquisition, retention, customer experience, digital marketing, and communications strategy. He has worked closely with some of the largest Multifamily companies and is an advocate for the consumer. He is also passionate about connecting brands through digital technology and data. Daryl shares his experience with BetterBot and how he has been able to leverage this partnership to bring success over at KETTLER.

Wondering how it’s done? Daryl Smith, SVP & Chief Marketing Officer at KETTLER spills the beans. Find out how BetterBot helps lease more apartments.

Interested in learning about some of the results that BetterBot has produced? We’ve got you covered.

On the fence about adding BetterBot to your site? Daryl has some great insight for you.

Again, we are so grateful for relationships such as ours with Daryl at KETTLER. For further information on how BetterBot is improving the renter journey and making things easier for leasing teams, CLICK HERE.

BetterBot Partners With Tour24

Exciting things are happening with BetterBot! We are delighted to announce that we are officially integrated with Tour24. Tour24 is one of the top on-demand platforms for self-guided apartment tours. Their technology works with smart home technology to provide an easy self-guided property tour. They help prospective residents tour on their own schedule resulting in more leases for the communities they work with. BetterBot is the multifamily industry’s most used chatbot platform. They help renters find the information they are looking for 24/7, 365 out of the year. Together, these two companies plan to make apartment leasing one of the easiest processes.

“Like BetterBot, Tour24 is experiencing explosive growth, particularly now, as property managers seek out new ways to compete by delivering a next-generation experience for renters,” said Georgianna W. Oliver, founder and CEO of Tour24. “With our transformative technology that incorporates audio and visual support to BetterBot’s community of engaged users, our integration empowers prospective residents with on-demand insights about a property, and the ability to see a unit when it’s most convenient for them.”

This new partnership means that BetterBot users will be able to take advantage of this self-guided tour technology through our platform, when they subscribe with Tour24. Prospects will find a seamless integration will result in a smooth experience as they explore their potential apartment home. For more information on Tour24 CLICK HERE

real estate chatbot

Digible Podcast – Discussing Chatbots in the Multifamily Space

Our founder and COO, Robert Turnbull, had the fantastic opportunity to be featured on the Digible Dudes Podcast. In this episode, Robert shares valuable insights about chatbots in the multifamily space. He also weighs in on the user experience with multifamily chatbots. Here are a few of the highlights from this episode. If you’d like to listen to the full episode, you can find it HERE or anywhere you listen to podcasts. 

Discussing Omnichannel Marketing – 32:59-34:17

“The bot, our bot can be put on a property website, but it was the only one that’s designed to actually be distributed to Google my business, which is an Instagram and Facebook, Facebook marketplace, Yelp, and the list goes on and on. So wherever a consumer, prospective renter find that property, the bot could actually live there and answer your questions.

24/7, 365. Now you talk about stickiness, if the bots on your property website and on GMB and yelp and, and, and, and now it’s a little hard to replace us because we’re so baked in, and it’s actually working really well. Google my business, and so for some of our properties represents 40% of the conversations happening.

And so GMB is just killing it. Um, and when you see the bot working at 3:00 AM, midnight, 5:00 AM having conversations on Google my business. Now you’re, now you’re starting to get some stickiness. We are getting into what we call WIP: web lead intercept protocol, where we can actually start intercepting leads coming through from various ILSs and responding and converting those into synchronous bot conversations and send just leads going into a CRM. Now we’re starting to create additional value where we’re baking ourselves into the processes. And suddenly, we’re not just a bot on your property website. We’re an integral part of your marketing solution.”

Why Bots Fit For Today’s Consumer – 48:40-48:59

“Again, people just want information. They want it now. 24/7, 365, and they want what they want. What they don’t want to do is fill out a lead form. They don’t want to wait until tomorrow. So these are things that are not changing anytime soon. And this is why bots just kind of fit today’s consumer.”

BetterBot’s Company Culture –  1:03:58-1:04:31

“I mean, I don’t just think it is a better bot; I think it is a better company. And I feel very much like a family now that said, that’s maybe a little kumbaya and touchy-feely, but I mean, come on when you’re having people who are running various departments in your company and people in your company who feel that way, you’re doing something right.

And to me, business is less than half of it is the people you’re working with and what they’re giving away. That really makes the difference. And that’s why I love working with this type of style of company, the size of company, your type of company. I think we share these philosophies.”

We are so honored to have Robert Turnbull as a guest on the Digible Dudes Podcast. For further information on bot technology, CLICK HERE

Knock Knock, Who’s There… BetterBot!

Announcing BetterBot’s newest partnership and integration with Knock.

Good news! BetterBot has formally integrated with the Knock CRM calendar.  Now, when prospective renters use BetterBot and want to schedule an appointment, available times will appear in the BetterBot experience. And, BetterBot will write the appointment back to the Knock calendar so everyone is in sync.

“Knock did a terrific job a few years back of putting appointment scheduling front and center in our Industry,” said Robert Turnbull, President and co-founder of BetterBot. “Coupled with their CRM tools, Knock has moved into a pole position as a front-office platform. Connecting BetterBot’s scheduling functionality to Knock’s calendaring just makes sense.”

Using Knock’s Knock Now solution, BetterBot now has a real-time view into the leasing team’s open and available appointment times. The prospective renter can select from among BetterBot’s four Intelligent Appointment types including In-Person, Self-Guided, Live-Video, and Phone appointments all of which include BetterBot’s appointment/Covid-19 protocols when scheduling various appointments. Once a prospect selects a time, BetterBot drops the calendar and all relevant prospect information into Knock’s calendar and award-winning CRM solution.

“Knock is becoming the gold standard for calendar integrations in the Multifamily space,” explained Stuart Bern, VP of Business Development & Partnerships at Knock. “Wherever consumers need appointment information we want to provide an excellent experience with best-of-breed solutions like BetterBot.”

About Knock

Knock is an award-winning platform that maximizes the revenue of multifamily communities through front office technology and business analytics tools. Property management companies and multifamily operators rely on Knock to easily organize communication across every channel, coordinate and schedule tours and leverage insights to improve marketing and leasing effectiveness, driving better performance and improving NOI. For more information, please visit www.knockcrm.com.

About BetterBot

Today’s renter wants control over the leasing process and access to information wherever, whenever, but today’s leasing team simply can’t keep up. BetterBot is Multifamily’s most adopted digital leasing solution providing renters the information they want 24/7/365 anywhere on the Internet. Using the most technologically advanced software to answer the renters’ questions about the community, BetterBot showcases floor plans, virtual tours, specials and amenities while driving them to schedule in-person, self-guided, live-video and phone appointments. BetterBot is the round-the-clock leasing assistant of choice, freeing up leasing teams from low-value, menial and repetitive tasks so they can do what they do best, being human. 

Related Links

www.betterbot.ai
www.knockcrm.com

BetterBot Announces Integration with Power Pro Leasing

Partnership paves the way for seamless interaction between multifamily’s leading chatbot and leasing app solution

ATLANTA, GA. , Dec. 4, 2020 /PRNewswire/ — BetterBot, a leading chatbot provider for the multifamily industry, announced on Friday a partnership and integration with Power Pro Leasing, the best-in-class mobile leasing app for apartment operators.

Now, prospects taking virtual and self-guided tours through the Power Pro app will have access to a BetterBot chatbot, allowing them to get accurate, instant answers to their questions while they tour. Instant answers accelerate the leasing process and drive more lease conversions. The integration also will allow prospects to schedule guided and self-guided tours through BetterBot that will seamlessly sync into Power Pro’s user interface.

“We are relentless about improving our solutions at Power Pro. This integration with BetterBot represents a significant improvement in the prospect experience,” said Ian Andrews, co-founder of Power Pro. “More than ever, today’s prospects demand instant answers to their questions. If your community can’t provide those instant answers, you’re going to lose that prospect. With a high-quality chatbot from BetterBot at their disposal, operators can rest easy knowing their prospects will get their questions answered in a suitable timeframe.”

The Power Pro mobile app empowers leasing associates to perform all of the critical leasing tasks and gather needed information from a prospect from anywhere. Through Power Pro, leasing associates can execute live Zoom tours or record and send personalized video tours to prospects. Through the app’s Tour to Go feature, leasing associates can send customized e-brochures to prospects and share floor plans and photos as well as the pricing of a prospect’s favorite apartment as quick, personalized takeaways after tours. Power Pro also provides a leading self-guided tour solution and a self-check-in feature for visiting prospects.

Taken together, Power Pro’s solutions reflect the company’s Tour Your Way philosophy. Power Pro’s goal is to give teams options so they can create the best leasing experience possible while giving prospects the exact experience they desire.

“BetterBot and Power Pro have a common interest as we both want to provide the prospective renter more control over the leasing process,” said Robert Turnbull, Co-Founder of BetterBot. “By combining our solutions, we’re providing operators and communities the tools they need to keep renters moving along the buyer’s journey to a new lease 24/7/365.”

Power Pro’s solutions fully integrate with major property, revenue and lead management software platforms, including RealPage’s OneSite, ILM, Yardi’s RENTCafé, Entrata, Yieldstar and LRO.

About BetterBot

Today’s renter wants control over the leasing process and access to information wherever, whenever, but today’s leasing team simply can’t keep up. BetterBot is Multifamily’s most adopted digital leasing solution providing renters the information they want 24/7/365 anywhere on the Internet. Using the most technologically advanced software to answer the renters’ questions about the community, BetterBot showcases floor plans, virtual tours, specials and amenities while driving them to schedule in-person, self-guided, live-video and phone appointments. BetterBot is the round-the-clock leasing assistant of choice, freeing up leasing teams from low-value, menial and repetitive tasks so they can do what they do best, being human. 

About Power Pro Leasing

Greenwood Village, Colo.-based Power Pro Leasing’s iPad-based software technology enhances consumers’ apartment search and leasing experience while at the same time enabling the leasing professional to become more efficient in the leasing and management processes. Predicated on customer-centric needs, the program is designed to raise closing ratios and increase leases for everyone from the greenest to the most senior leasing professionals. When integrated with an apartment community’s property management software, Power Pro enables single-entry data and real-time information. This means properties make more money through more leases and increased efficiencies.

Related Links
https://www.betterbot.ai/


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