Better Information from BetterBot

How Much Time/Money is a Bot Really Saving?

During the course of a typical conversation around bot technology, a question that often comes up is, “How much time and money is a bot really saving me?”  It’s a difficult question to answer because there’s really not one answer.  There are three answers.  Let’s start with answer #1: The Work Let’s look at what a typical bot does in…

A BetterBot Needs Better Advisors

Company announces official multifamily advisory team Atlanta, GA, July 9, 2020 – BetterBot, the leader in Conversational Leasing™ technology in the Multifamily Industry has officially announced its newly formed advisory board. “I’ve been in the Multifamily Industry for more than 20 years and have been fortunate to meet some of the keenest thinkers and up-and-comers our Industry has to offer,”…

Why Live Chat Doesn’t Work in Multifamily

For three years I worked for the largest live chat company in the world, Liveperson. They service more than 60% of all business-to-consumer live chats on their platform across the planet. They’re good at it, they know what they’re doing, and it works very well in most industries. But it didn’t work in Multifamily. It wasn’t the software. Liveperson literally…

The Right Way, and the Wrong Way, to Hand Bot Conversations to Humans

Let’s face it, everyone agrees that bots are not as smart as humans and there are certain conversations that need to be escalated to human agents. However, not everyone agrees on what’s the best way to handle this and the “conventional wisdom” often favors immediate human handoff using live chat. Not so fast, read on to see the major pitfalls…

Virtual Tours and Videos

We’ve gone virtual with BetterTours! Well…BetterBot was already virtual. But now virtual tours and videos are part of the bot experience! Have you ever come up with what you thought was a good idea and then it turned into so much more than that? That’s exactly what happened when one of our SoCal clients asked if we could put their…

Industry News & Views

The Fight Against COVID-19 Is the Moment Robots Have Been Waiting For

Whether they’re falling into fountains, knocking down toddlers, or losing a fight against an unruly drunk, when robots in office spaces make headlines, it’s often because of a comical mishap. But, our troubled robotic operating buddies may have finally found their moment. In the time of COVID, when limiting human interaction in offices and public spaces is paramount, landlords and…

Phones in Hand, Leasing Teams Take On Marketing

Live virtual tours help apartment operators sign prospects in peak moving season, according to industry experts. The onset of COVID-19 in mid-March could not have come at a more inopportune time for apartment operators. The sector’s spring and summer peak leasing season was set to begin, but stay-at-home orders largely restricted apartment communities from providing tours to prospective tenants. The…

Chatbots & Multifamily

Do you use chatbots to provide prospective residents with information about your property or specific units? Here are some reasons you might want to. Chatbots seem to be popping up everywhere nowadays. And not just Alexa, but those helpful “people” who IM you on every site to help with customer service. These are certainly not new. Back in the Stone Age…

Webinar–From Scaling Back to the Comeback: Marketing During COVID-19

Ben Faunce, senior customer success manager at SOCi, discusses how marketing has been affected during the pandemic and what leaders should be doing going forward. Clear communication and a strong online marketing strategy are more important than ever as multifamily property managers navigate the COVID-19 crisis. Multi-Housing News hosted a 30-minute “Snap Session” webinar last week with Ben Faunce, senior customer success manager at…

Embracing Stay at Home Tech During a Time of Social Distancing in The Multifamily Industry

Social distancing is a new phenomenon for many. As humans, we are instinctively social creatures, who like to be surrounded by family, friends, and loved ones, and there’s nothing we look forward to more than sharing experiences. Though the evolution of human social behavior is not fully understood, researchers believe it was a gradual process, evolving from couples to clans…