Better Information from BetterBot

5 Misconceptions about AI in Multifamily

With so many services now classifying themselves as AI, it’s hard to tell whether or not they’re actually based in tech, or just using a catchy buzzword to distract us from the wizards behind the curtain. In 2018, we launched BetterBot.ai, and began marketing our product with the term “AI” thrown in to any material we created. As we continued…

5 Multifamily Trends to Watch in 2021

2020 was a landmark year for real estate. The COVID-19 pandemic has affected nearly every sector, from commercial office buildings, to residential and multifamily. In particular, the multifamily space was hit with a number of unprecedented challenges – many of which will continue to affect the space long after the pandemic subsides. However, last year also opened up new opportunities,…

Introducing the All New Student Bot

At BetterBot we strive to provide a better user experience. We have worked really hard to customize the leasing process for our customers who specialize in student housing. We know that renting apartments to students is very unique and we are making the whole process a whole lot easier with our new student bot. A few of the added benefits…

Exploring the Future of Bot Technology in Multifamily

Recently, our President and COO here at BetterBot, Robert Turnbull, had the chance to sit down (virtually) with Dennis Cogbill and Steve Lefkovits at the Multifamily Technology and Entrepreneurship Conference, where he examined the virtues of conversational leasing and the future of bot technology in multifamily.  As he explained, leasing teams are often faced with an overwhelming amount of leads…

Introducing BetterBot’s Dashboard 2.0

It’s finally here! BetterBot is introducing our new and improved BetterDashboard making it easier than ever to visualize leasing velocity, track marketing performance, and save your leasing team time. Our goal? To provide you a better user and customer experience  A few of the added benefits include: Quick snapshot of performance Personalize the chatbot Easy omnichannel marketing source management (grab…

Industry News & Views

5 Reasons Why Your Student Housing Site Needs a Chatbot

Today’s students are busier than ever. Between classes, internships, jobs, and enjoying all the fun that college life has to offer, there’s little time to spend searching for housing. What’s more, property management teams have a lot on their plate as well, and often have a hard time keeping up with all the leads coming their way. Fortunately, bot technology…

Understanding the Various Bot Types

Different Types of Chatbots Your Property Can Use, Explained According to IBM, over 265 billion customer service requests are put in each year, costing around a trillion dollars to resolve. And with more and more consumers choosing to do business online, that number is only expected to grow. Fortunately, as much as 80% of these requests can be taken care…

The Impact of Chatbots on the Customer Journey

Chances are, you’ve had at least one conversation with a chatbot in the past 12 months. Whether you were looking for a new place to call home, or simply doing a little holiday shopping online, many of us have found chatbots a helpful addition to the online shops and services we frequent.  Once more, these helpful little bots have been…

BetterPractices: Understanding NLP

To NLP or not to NLP… wait, what’s the question? What’s the question, indeed. Take a look at the simple question below with four simple words.  Notice that depending on what emphasis you place on which word, the question has a totally different meaning: Did you buy that? Translated meaning: Or did you borrow it? Did you buy that? Translated…

More than Just a Trend: How AI is Reshaping Fashion and Beauty

In fashion, AI has first been embraced by big brands such as Amazon, Adidas, and Zara. Adidas, for instance, has voice-assisted in-store robots, while competitors are now following Zara after it partnered with Jetlore for a consumer behavior prediction platform. Zara’s aim to create “full integration between store and online stock rooms” is becoming an industry trend. Across the fashion…