5 Reasons Why Your Student Housing Site Needs a Chatbot

Today’s students are busier than ever. Between classes, internships, jobs, and enjoying all the fun that college life has to offer, there’s little time to spend searching for housing. What’s more, property management teams have a lot on their plate as well, and often have a hard time keeping up with all the leads coming their way. Fortunately, bot technology is transforming the student housing space for today’s digital-first world, and at BetterBot, we’re helping lead the charge. Here’s 5 of our top reasons why your educational organization will benefit from a student housing chatbot. 

Student housing chatbot stats

Bots have changed the game when it comes to multifamily, and it’s no different when it comes to student housing. And, with great bot technology becoming more affordable and accessible, more universities and colleges are leveraging it. As of 2020, 37% of all educational organizations use some form of a chatbot for student housing. 

One of the many benefits of chatbots that property teams love is that it takes the pressure off lead conversion. For example, property management teams who use BetterBot are able to convert 21.3% of chatbot conversations into handoffs. 

Why your student housing site needs a chatbot

Along with giving your property teams more peace of mind (and who doesn’t want that?), here’s some of the top advantages a student housing chatbot can provide:

Simplified scheduling

Through chatbots, students looking for their next place can easily view available properties and floor plans. Instead of having to jump through hoops and fill out lead form after lead form, prospective renters can explore units with ease, and when it comes time, can schedule an appointment directly from the bot. 

Interactive student resources

Oftentimes, students looking for housing want to see more than a floor plan before they make a commitment for a semester or year. The good news is, chatbots can easily be loaded up with all sorts of interactive resources that people can use to assess whether or not a particular property is a good fit. Things like virtual tours and 3D videos can provide a much more accurate snapshot of a particular space, and can help students get the info they need without having to schedule an in-person appointment. 

Omnichannel management  

One of the great things about chatbots is that they don’t have to live exclusively on your property website. Instead, they can be integrated into your wider digital and social media presence on platforms like Instagram, Facebook, Google My Business, and more. If you’re looking to connect with students where they already are, this is a great way to do it. 

Student housing chatbots lead to more conversions

Chatbots make it easy for students to get the information they need quickly and easily. Instead of having to wait around for a live customer service representative to respond to their queries, bots give prospective renters everything they need to know in order to make a decision. That’s why we see 21.3% of conversations converting into handoffs.  

Actionable, in-depth reporting

A great bot will offer your team a dashboard that collects quality KPIs and offers actionable insights at a glance. Instead of having to track and organize all your metrics on your own, chatbots do the work for you, leading to overall higher performance and efficiency. 

Learn more about our student housing chatbot solution here!