Over the past decade or so, the internet has become a powerful place for multifamily property management teams to market their communities. Even marketers with tight budgets have been able to take advantage of the digital marketplace. Plus, it’s easier than ever to create a powerful marketing strategy without blowing through your budget. These days, information and resources can be distributed automatically, analytics can be measured through free or inexpensive tools, and paid ads can be managed digitally with a minimal budget. All this to say, there’s no better time than now to leverage your digital presence to promote your affordable housing community. And to help you get started, we’re explaining 3 of the most important tactics you should use in your affordable housing marketing strategy.
Why it’s important to be online
In 2021, 89% of Americans use the internet, and by 2025, 73% of global internet users will have access to a smartphone. While these numbers are impressive, they’re even more so when you break it down by age. For example, in the 18-29 age range, 98% of people use the internet, with average usage around 22.5 hours each week.
What should be even more impressive for affordable housing marketers is the fact that, these days, upwards of 90% of housing searches begin online. If you aren’t making the most of your affordable housing community’s digital presence, you’re missing out on a lot of prospective renters.
Affordable housing marketing with BetterBot
Fortunately, it’s easier than ever to grow your presence online and win over new renters. And, with BetterBot’s tools and resources, you’ll have a head start.
So, let’s dive into how to level-up your affordable property marketing strategy.
1. Market where your prospects are
Like we mentioned earlier, over 90% of housing searches start online. People expect to find quality information and resources on their local affordable housing communities online. That means if you already have a strong digital presence, you’re more likely to look reputable and professional. At BetterBot, we know just how important it is to not only have a great website, but an intentional digital presence across a variety of platforms. We offer an interactive landing page that helps funnel prospects who found your community on other sites like Google and Facebook back to your site.
2. Clear and specific dialogue
Typically, affordable housing communities have certain specifications and limitations for perspectives. This is where chatbots can really come in handy. Through our chatbot solution, we’re able to offer specific dialogue that provides clear criteria and protocol to let prospects know if they qualify to live in your community. By letting a chatbot handle these questions and requests, your leasing team can save valuable time and can focus on converting the most-qualified prospects.
3. Streamlined leasing process
The final step for any community seeking to maintain healthy occupancy rates is lease execution. In order to achieve a highly-leased community, your leads must be captured, organized, and responded to in a timely and professional manner. Additionally, affordable housing communities need to maintain a wait list and comply with income restrictions.
Throughout the application and leasing process, BetterBot makes it easy to deliver a personalized and memorable user experience. And ultimately, it’s often a great user experience that translates to more leads converted.
Want more multifamily marketing tips? We’ve got you covered on the BetterBot blog.