Chatbots come with so many different functionalities. We know that Natural Language processing bots can be enticing, but at the same time, the functionality isn’t fully developed. That’s why we are sharing with you four different alternatives to NLP bots. These bots use guided conversation to help users navigate through the leasing process and are proven highly effective. If you’re wondering what the difference is between these bots, check out our article on understanding various bot types.
First, we have BetterBot. BetterBot uses guided conversation to lead prospective renters on their leasing adventure. Through their platform, management companies have access to robust reporting to view how their bot is performing. The bot is also easily customizable so users can promote brand consistency and recognition at the same time. Not to mention, 97% of clients that use BetterBot keep BetterBot.
G5 helps their clients market to prospects using several different solutions, including digital advertising, SEO, websites, and of course, chatbots. Their conversational leasing chatbots offer users the opportunity to find information effortlessly. G5 offers top-tier marketing solutions that integrate seamlessly with their chatbot solution for an incomparable experience.
RentDynamics offers a series of solutions catered to communicating with your prospects and residents. Their resident journey encompasses a white glove experience with their 24-hour call center paired with a conversational leasing chatbot. Prospective residents can find their chatbot and converse with it to find the information they need quickly. If users cannot find the information they need (and they can about 99% of the time), they can easily call the property at any time of the day or night and get the answers they are trying to find. Rent Dynamics chatbot offers users access to information 24/7, which is what makes them so unique.
Last but not least, Resite offers digital marketing services that are customized for small to midsize property management companies. They provide various services, including custom websites, reputation management services, digital advertising, and guided conversation bots. Users will find that their bot integrates seamlessly with any of their websites, providing a smooth user experience. Resite takes advantage of conversational leasing by offering users the information they need to make a well-informed decision.
There are so many different types of chatbots offered in the multifamily space. If you are looking for a bot to put on your site, it’s essential to evaluate your options from every angle. If you would like to find more information on what options are available, check out Battle of the Bots (UNCUT). You’ll find a wide variety of bots, and you can make your choice about which bot is right for your business.
We are so grateful that we had the opportunity to attend AIM Reinvent in August. We had the chance to unravel our thinking behind BetterBot for Leads and talk about some of the successes we’ve seen at Paradigm Companies and Morgan Properties. Check it out here!
Hansen to focus on continued revenue growth with BetterBot’s many partners and channels
Atlanta, GA, August 19, 2021 – Multifamily’s most adopted bot automation technology company announced today the addition of Tyler Hansen to the BetterBot executive team. “Tyler’s background in software sales as well as his partner and channel expertise will help us grow market share at an even faster pace,” said Zlatko Bogoevski, CEO and co-founder of BetterBot, Inc.
Hansen joins a stable of seasoned Industry executives such as Robert Turnbull, Brenda Giloth and Heather Anderson that have helped grow BetterBot from the first day of business. With their experience combined with Tyler’s roadmap to growth, BetterBot expects to further solidify their pole position as Multifamily’s dominant bot and automation solution.
“Tyler has that infectious, can-do, highly-focused personality that motivates everyone around him,” said Robert Turnbull, President, COO and co-founder of BetterBot. “In my 22 years in the Multifamily Industry I’ve seen a handful of talented sales leaders, of which Tyler is no doubt one of them. He’ll help us do great things at BetterBot.”
Hansen has a varied background yet consistent track record at his previous companies. Most recently he helped grow CheckpointID which sold to MRI. While there, Hansen assisted the executive and sales teams in continuing significant growth, while ensuring a transition to the MRI ecosystem. Prior to CheckpointID Hansen managed sales at Zumper, Luxer One, and Intuit. He’s based in San Francisco, Ca., with his wife Mystie and newborn son, Jomie.
“The team at BetterBot has done an exceptional job building a platform to give Managers and Leasing Agents their time back. The value of guided-conversation technology has been proven and refined over the past three years and there’s no limit to what we can accomplish with our industry partners,” said Tyler.
In parallel to Tyler Hansen joining the BetterBot team, the company has recently added a new product offering to their suite of services. BetterBot For Leads – the newest way to automate your leasing process. BetterBot for Leads intercepts your ILS leads and converts them into high-valued conversations that turn into tours and ultimately result in leases. Tyler also noted, “This product will not only highlight the versatility of the BetterBot platform, but will also showcase the range of partnerships that BetterBot has developed in the industry. As the only marketing automation solution to be partnered directly with the ILSs, it will further set BetterBot as the leading solution in this space.”
Bots Solve Problem of ‘Too Many’ Unqualified Leads
For the everyday consumer, the “You Might Also Like” button
can certainly be your friend. But for many apartment marketers, it’s become an
It’s a nuisance because one of the industry’s most nagging problems
– receiving “too many leads” – persists because so many of those leads are
Karen Kossow, Marketing Director, Paradigm Companies, says
her teams were wasting too much time on unqualified leads, a lot of which were
generated by “You Might Also Like” links on websites.
“In the past, our team was responding up to three times with
a lead and was getting no response,” she said. “Our team started to ignore many
of them. When a bot can segregate the leads based on quality – such as prospects
who engaged with the bot – it makes us much more efficient and successful.”
Since it rolled out the bots at five communities in
March 2020 and nine more in late summer last year, Paradigm Companies has had
777,948 people greeted and 2,604 appointments scheduled through the bot.
Newest Product: Lead Optimization
Kim Boland, Director of Digital
Marketing, Morgan Properties, has had 14,672 appointments scheduled through
Better Bot (an average of 30,380 conversations per month)
while running at 346 of its properties. It
enables its customers to schedule appointments, schedule virtual tours or to
talk to the onsite staff.
She’s taken the next step with the
company’s newest offering – Better Bot for Leads – and is testing it at three
communities through listings on an ILS that provides her portfolio with a great
deal of leads.
“We all know there are a lot of renters who are looking, but
who are not that serious, yet,” Boland says. “They might inquire at four or
five properties at a time. Our staff was spending too much time following up
with prospects and when they did, it was going nowhere.”
Better Bot for Leads looks to determine
when that lead is ready to take the next step and it nurtures the leads through
email follow-ups, inquiring only if the person is deemed truly interested or
wants to schedule a tour or engage in any way. The bot has summited 22,448
leads to Morgan Properties of people who wanted more information.
At a community in Maryland, for example, Boland
received 396 leads from Better Bot for Leads. From that, four appointments were
scheduled and three of those wanted more information; 23 open and engaged with
the email, 145 opened and at the current time did not engage and 220 remained
unopened. “If these were sent to our team, they would have been wasting their
time on empty requests,” Boland says.
Websites Can Be Intimidating
She says the bot is reasonably priced, “and for our customers,
it creates a positive experience because they get the information that they
lead without getting frustrated or impatient. They don’t have to click through
a bunch of pages on a website and deal with drop-down menus, etc.”
Kossow also finds the bot to be a worthy alternative to the
community’s full-display website. The bot discreetly sits on the home page.
“Websites are great, and we all love our own community
websites, but they can sometimes be intimidating to new visitors who don’t
always know where to click to do certain tasks or to look for certain things,”
Kossow says. “The bot comfortably leads them through the process with the right
prompts and links. We were able to include videos and “360” images in the links
sent by the bot to the prospects.”
Paradigm also has the bot on its Google My Business
accounts, includes it on its prospect e-blasts, and has it linked to its
Facebook accounts, using it to communicate through Facebook Messenger.
Boland links Better Bot to its Google My Business (GMB)
listings. “We all know that Google is taking over the world, so we want to put
as much information about our property on our GMB listings,” Boland says. “A
link to our bot makes that happen. So many people who have contacted us have
never even visited our website because they found us through Google My Business
and the bot gave them the information such as availability, scheduling, etc.,
that they wanted.
Constantly Looking to Improve
Kossow says Better Bot has been one of the easiest products
to install in her property management software. “It has allowed us to operate our
marketing 24-7, which has become so important,” says Kossow, who is looking to
install it at affordable communities in the near future.
Boland says that Better Bot’s willingness to listen to its
customers has led to greater success.
“They listen and make adjustments based on requests,” she
says. “They want to hear your point of view and ideas.”
One example was that we helped them craft the initial
follow-up emails that were sent to prospects, asking that they include a link
to the bot to make it easier for apartment searchers.
“People these days want information and answers immediately,
and they are getting that with Better Bot,” Boland says.
Multifamily Social Media Summit is one of our favorite conferences, and we will tell you why. We always get precious insights and make great connections at this event. Multifamily Social Media Summit is typically hosted in Napa, CA, each year, and this conference is the only one specifically focused on social media in the multifamily industry. It is specifically developed for property management teams leveraging social media, influencer, and content marketing to retain and attract residents. 2021 was year nine for this event, and it keeps getting better every year. Here are some reasons why we find it so valuable:
Multifamily Social Media Summit helps teams form their social strategy. They provide valuable information into the ever-changing world of social media. With the insights gained at each and every session, multifamily marketing teams gain the knowledge and confidence to host a thriving online community for their properties. This is just one of the reasons why this conference is so important.
The connections cultivated during this event are priceless. This event allows individuals to get to know each other and discuss some of the trials and triumphs in the multifamily industry. The event boasts several events where attendees can network with others and form genuine, professional relationships.
During this conference, attendees are given the opportunity to connect with many resources. A section of the forum dedicated to multifamily-specific vendors and resources solely focused on helping property management companies. Not only do guests get the opportunity to connect with these resources in person, but they can take those relationships back with them and find solutions to dilemmas they have been facing.
Overall, Multifamily Social Media Summit is one of the most valuable conferences in the industry. Along with providing a space to create a social strategy, grow connections, and find resources, the conference offers lasting memories. The experiences that are available at this conference are so meaningful and will continue to last. For more information on Multifamily Social Media Summit, CLICK HERE.
We are so glad you are joining us for our special guest blog series. In this article, long term renter Destiny will share her review of some of the most popular websites that apartment homes can be found. To learn more about Destiny, keep scrolling through. Now let’s hear Destiny’s thoughts as she searches for her next apartment home.
So , you’re looking for your first apartment, but don’t know where to start!
When I got my first apartment neither did I.
But have no fear! I am here to breakdown apartment search platform tools and how each one can help you find your next home.
I know it seems simple, but you can always just type “apartments near me “into the Google search bar to find tons of apartments in your local area.
This method might seem simple enough on the surface, but you’ll soon realize that Google is pulling up EVERY SINGLE AVAILABLE apartment in your area. This includes the ones that are within your budget along with the ones that exceed your budget.
The downside to this wealth of information is that it can seem a little overwhelming and make you feel like you won’t be able to move out of your parents’ house.
Nevertheless, Google is a great starting point.
Googling places in your area will give you a good idea on how many apartment complexes are near you and allow you to see if you want to live in the area you are searching.
One thing to make note of during your search is that certain cities are more residential.
If you are looking to live in one of these areas, it may be more difficult to find an apartment because that city has a high amount of real estate for sale and little availability for rent.
One big perk that Googling “apartments near me” can give you is the Google reviews. Which I believe is the most important part of anyone’s apartment journey.
TRUST THE REVIEWS.
I used to believe that people only left a review when they had something bad to say, but I’ve come to find that’s not always the case.
I have seen apartment complexes that have had 5 stars and 230 reviews saying overwhelmingly good things.
Remember one thing… people will NOT hold back from giving their opinion good or bad.
Another perk to searching on Google is you can see pictures of the property from multiple perspectives instead of the professionally shot, edited, and filtered photographs posted by the owner of the property/complex.
This means that if someone has taken pictures of the complex without their “Instagram filter” you will be able to see that.
I remember seeing photos of beautiful apartment complexes only to click the “see photos” button and think to myself “This can’t be the same place?!” because the complex was completely trashed!
Just like I said, trust the reviews, trust the pictures.
Another helpful feature is the Directions button.
If you allow Google to access your location on your phone or computer, it can let you know how far the apartment is from you from your current location.
If you want to change your starting point to another location all you will need to do is change the From Address lineand it will give you an updated time and proximity.
You also could click the Website and review all the property details.
One of the coolest features to me (if your computer supports it) is Google’s Call option.
I loved having the ability to search for apartments on my MacBook and if I wanted more information, Google’s call feature was a great convenience.
Lastly, if you are casually browsing and you have a Google account you can always Save your apartment search and revisit for a later time.
I love Facebook Marketplace…when looking for cheap furniture… when looking for apartments… eh, not so much.
Here’s the thing, anyone can list apartments on Facebook Marketplace.
You will be able to find tons of rental options when looking on Facebook Marketplace; sub-leases, rooms to rent, apartments, houses, and townhomes to rent.
The possibilities are endless.
Just watch out for the scammers, the ghosters and most importantly the inaccurate description and pictures.
If you steer clear of all of these, you will find on the other side a useful tool for your apartment search.
On a positive note, Facebook Marketplace’s abundance features paired with a familiar interface make it essential to first time apartment hunters
You can select how many bedrooms, bathrooms, and even rental types!
Which to me is the thing I love the most because you can think you want an apartment but if you can rent a house for the same cost… wouldn’t you prefer the house?
After you have found a rental that peaks your interest you can find more details about the unit such as how long the lease is for, what it includes and if you have kiddos you can see nearby schools.
One thing I hope that Facebook will improve overtime is being able to create a profile solely to be on Facebook Marketplace, because once you’ve messaged someone about the property, they are able to see YOUR ENTIRE FACEBOOK PROFILE…
I don’t know if you have ever gone through a 90s pop phase…but…my hair, my clothes and literally everything from the late 90s and early 2000 is… ugh… neverminded…
If you are fine with people seeing your personal profile (if you have your public settings on) then I think you should give Facebook Marketplace a try!
YES… People still use this platform.
Surprisingly enough I know a few people that have rented houses and townhomes from Craigslist.
I called them the “hidden gems” because most of the time you can find really nice rental properties for an affordable price.
Now… Please be warned that Craigslist is a scammer’s hunting ground.
When it comes to scams on Craigslist, the most common offender is what I like to call the “too good to be true”. Look at this 3-bedroom 2-bathroom house listed for $1,000 a month.
Which sounds awesome right!? Incredible even?! Almost too good to be true?
Well, that’s because it is. Most of the time when you see listings like this it’s because it is a scam.
How do they get you? They ask for a deposit as a money order.
And then… you never hear from them again and the listing is taken down…
The sad truth is that Craigslist knows about the scammers, and they have written a long list on what not to do on the website click here to learn more.
When it comes to your apartment search, I would only use Craigslist at your most desperate times…
Honestly, I would trust a “for rent” sign on the street before I trust Craigslist.
I have one word for ApartmentList… WOW!
This website is amazing… which is why it doesn’t surprise me that over 175,000 people found their next home by searching on Apartmentlist.com.
They also have something for everyone! Budget friendly, pet lover’s paradise and city views. With approximately 5.5 million properties on their website, I am confident that you can find your next home here.
Now let’s dive into it!
ApartmentList starts your journey by asking you a list of simple questions such as size of the apartment you are looking for, do you have pets, budget, what amenities are you looking for etc.
Once you have answered all these questions, they give you what looks like a Pinterest board of apartment choices, and I LOVE IT!
Everything about this makes an apartment search so much easier!
It makes you start to think if some of your wants are really your wants, or can you live without them to save a buck?
The user experience just gets better when you can select nope, love it or maybe.
Once you have made a selection only the ones that you selected Love it or Maybe will go on to the “Short List”
This list will separate the ones that made you say, “OMG YES” and “eh” to.
It’s particularly helpful when searching for appliances that are a massive pain to travel with but an even bigger pain to live without.
Just select the amenities you’re looking for and apartmentlist.com will show you the properties that offer it. My only advice while browsing the amenities section, is to verify the details with the owner before you make any final decisions. This will help you avoid any possible surprises before signing a lease.
I highly suggest using this platform in your apartment search!
If you’re “click happy” like me and find your email inbox filling up with all of your “love its”, I’d recommend creating a folder in your inbox specifically for apartment hunting to keep track of your favorite properties.
Searching for your first apartment is such an amazing adventure!
Yes, you will need to decide between carpet or hardwood or being on the first floor or third, but all these are exciting decisions to be making.
Nevertheless, have fun, take your time, and tour every apartment your heart desires!
Finding the right chatbot for your business can be a tedious process. There are so many different options, and each one claims to be the best. So how do you know which is indeed the right option? We’ve put together a couple of questions to ask yourself when you are beginning your search, and we’ll dive a bit deeper into why these are important:
What type of bot is it?
Will it answer the questions most renters are asking?
Is it customizable?
Does it offer robust reporting?
Can it save me time?
Let’s dive into why each of these is important to consider.
1. Will it answer the questions most renters are asking?
You want to make sure your chatbot hits all the major categories that renters are searching for. The most common points of traffic include basic info like floorplans, pricing, availability, and photos. However, there are some more unique things renters look for including virtual tours and online scheduling. You’ll also want to consider any broken points in the conversation. For example, many natural language processing bots use keyword recognition to answer questions. This can be a great feature! However, frequently if the question is not asked in a specific way, the bot may have a higher chance of breaking. That’s why it’s so important to find out the key questions renters are asking and make sure your bot can address them with ease.
2. Does it reach your renters?
You will want to think about where your renters are being reached. For example, BetterBot offers omnichannel marketing, meaning you can get renters not only on your property website, but your bot can be added to several sites, including social media, ILS accounts, and listing sites such as Craigslist. That way, you never miss a prospect, and the experience is customized to the renter wherever they want, on their time. Find out all the places your bot can be seen and how effective it will be on each platform.
3. What type of bot is it?
Artificial Intelligence, Natural Language Processing, Guided Conversation, Voice-Activated…..there are many different types of bots. It’s essential to understand what type of bot you are looking at to understand the full functionality of what it can do. There are lots of different reasons why you may prefer one type of bot over another. For instance, you may want a bot that guides your renter so that it is easier for them to find what they need without any misunderstanding or “I’m sorry, I didn’t quite get that.” This is known as a guided conversation-based bot. If you want to have a more in-depth understanding of various bot types, check out our past article HERE that breaks down each one.
4. Is it customizable?
Does your bot have the ability to be customized to your property or company branding? You’ll want to see what customizations are available and how you can access them. It’s essential to constantly be looking for ways to improve your bot, and making it your own is just one of the ways you can do that. For example, BetterBot allows its customers to update branding colors, information within the bot, and even the avatar that pops up. You can create a cohesive expectation for renters and prospects alike with this type of bot.
5. Does it offer robust reporting?
Analytics are crucial to the success of your bot because it allows you to see what’s working. You also want to make sure that the bot is doing its job and helping your prospects instead of hindering them. Some standard analytics to look at when it comes to chatbots include the number of greetings, conversations, and hand-offs your bot has had. If you notice something isn’t working, you should work with your chatbot provider team on a solution. It’s essential to understand the ins and outs of your bot so it can perform at the highest level. This can only be done if you are evaluating your reporting regularly.
6. Can it save me time?
This is probably one of the most important things to ask yourself. The purpose of your bot should be to save you time while addressing important prospect/renter questions. Consider all the ways your bot can save you time. These questions will clarify which options you should seriously consider and help you narrow down your decision. For instance, a bot powered by BetterBot provides a single property that can see an average of 56 hours saved per month and that doesn’t even account for the time saved in the three days it takes to build the bot (none of which requires your team to devote to training it). Consider what it would look like to onboard your bot. Will you have to train and program the bot yourself for each property? Will this take hours? How much of the setup and maintenance is manual? For example, consider if you will need to update pricing within the bot manually or if it can be connected to a feed. We have put together three things every chatbot onboarding experience should include helping make this process easier. The most important thing to consider is if your bot will handle menial, everyday tasks for your team and yourself. If it’s going to save time and be effective simultaneously, then it is a viable option.
We understand that searching for a chatbot can be time-consuming. That’s why these six questions can help you weed through which options are top contenders. These should make it easy to decide and help you find the right bot for you and your team. Once you’re ready to make the leap, make sure you check out some of the common mistakes when adding a chatbot to your site. That way, you can make sure everything is set up correctly, and your prospects will have a seamless experience.
Exciting news! BetterBot has been working hard to make sure that improvements are constantly being made for the ease of users. One of the most exciting improvements is the new and improved user experience. Here are some of the things that you will now see:
Cleaner User Experience
In the bot, you will now find updated icons and graphics throughout the bot. These are designed to help the user find what they are looking for more straightforwardly. It’s also abundantly clear when prospects are conducting their apartment search with these newly updated graphics.
Cleaner User Experience
With the new and improved demo bot, users will find their experience more straightforward and cleaner. For instance, the back button has been moved to a more prominent position to access this control.
Again, BetterBot is constantly improving so that customers can get the most out of this product. With the latest update, including updated graphics and user experience, prospective renters will improve their experience significantly. For more information on optimizing your bot to the fullest, check out our article on ways to make your bot even better.