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BetterBot Partners With Tour24

Exciting things are happening with BetterBot! We are delighted to announce that we are officially integrated with Tour24. Tour24 is one of the top on-demand platforms for self-guided apartment tours. Their technology works with smart home technology to provide an easy self-guided property tour. They help prospective residents tour on their own schedule resulting in more leases for the communities they work with. BetterBot is the multifamily industry’s most used chatbot platform. They help renters find the information they are looking for 24/7, 365 out of the year. Together, these two companies plan to make apartment leasing one of the easiest processes.

“Like BetterBot, Tour24 is experiencing explosive growth, particularly now, as property managers seek out new ways to compete by delivering a next-generation experience for renters,” said Georgianna W. Oliver, founder and CEO of Tour24. “With our transformative technology that incorporates audio and visual support to BetterBot’s community of engaged users, our integration empowers prospective residents with on-demand insights about a property, and the ability to see a unit when it’s most convenient for them.”

This new partnership means that BetterBot users will be able to take advantage of this self-guided tour technology through our platform, when they subscribe with Tour24. Prospects will find a seamless integration will result in a smooth experience as they explore their potential apartment home. For more information on Tour24 CLICK HERE

property management chatbot

3 Ways BetterBot Can Help You Convert More Leads

Did you know BetterBot contacts are just 13 days from contact to move-in? To compare, Apartments.com is 30 days, and other ILSs are between 60-80 days. So how do we do it? It’s pretty simple, and we’re not keeping it a secret either. Here are three ways BetterBot can help you convert even more leads. 

1. Omnichannel Marketing

When your properties are utilizing omnichannel marketing, they can reach a wider audience. With BetterBot, you can place a simple link to your bot to share information about your property with prospects on several sites, including Google My Business, Instagram, Twitter, Facebook, Yelp, Craigslist, and virtually anywhere else you’d like. You’re also able to select what point users jump in. For instance, you could have prospects jump in at the schedule appointment mark, photo gallery mark, amenities mark, or any other point you can think up. If you’d rather, you can have prospects receive the entire experience. No matter what you choose, you won’t miss out on a single prospect, no matter where they are coming from. 

2. Streamlined Information

With our bot, your prospects will receive the exact information they’re looking for. No glitches, no hiccups, just the facts. We know how important it is that our renters get real-time information. We also see the importance of quick information. That’s why we’ve designed our bot to do just that! 

3. Customizable Bot 

Make the bot your very own! We have an immense amount of customizations available to you within our bot, including: 

  • Company/Property Branding
  • Amenities 
  • Appointments
  • Special Protocols
  • Availability
  • Brochures
  • Floorplans
  • Gallery
  • Maps
  • Languages 
  • Resident Portal Access
  • Specials
  • Virtual Tours

Not to mention, we also offer a student and an affordable bot so users can have an even more customized experience. When users see that your bot is branded, they will associate it with your services, which will instill brand recognition. 

Overall, our bot provides an incomparable experience for prospects and residents alike. If you’re wondering how exactly users convert so effortlessly, we’ve given you some of our answers. Contact us today to see for yourself! 

apartment chatbot software

How to Get Your Multifamily Team Ready For a Chatbot

So you’ve decided to take the next step forward in your multifamily business – that’s awesome! Integrating bot technology into your property management team’s workflow and processes is an incredible, cost-effective way to save time, convert leads, and meet the needs of today’s digital-first consumers. And the good news is, it’s never been easier to reap the benefits of a great chatbot solution. Ready to dive in? To help you manage the transition quickly and effectively, we’ve created this simple multifamily chatbot checklist to help you stay on track.  

Your multifamily chatbot checklist  

Decide on what kind of chatbot you want 

The first priority on your multifamily chatbot checklist is figuring out which type of bot you want to integrate into your website. We’ve got an excellent blog on understanding the different types of bots, but for time’s sake we’ll focus on guided-conversation bots in this guide. Also known as “rules-based” bots, guided conversation chatbots are like a choose-your-own-adventure game – they guide users through pre-determined scenario trees, helping them complete simple queries and access information. This is the type of bot technology we use at BetterBot! 

The great thing about guided conversation bots is that they’re highly adaptable. It’s easy to tailor your bot specifically to the needs of your property management team and residents. 

Give your bot a memorable personality

Your bot should be an extension of your brand. Is your brand tone of voice quirky and fun, informative and direct, or somewhere in between? Regardless of how you like to position yourself as a multifamily brand, it’s important to ensure your bot reflects that. Treat your bot like another member of the team – how would you want them to talk to residents and potential leads? 

Fortunately, it’s very simple to add a bit of personality to your bot. Using conversational language, integrating emojis, and even cracking a few jokes can go a long way in creating a great user experience. Oh, and don’t forget to give your bot a memorable name! 

Optimize your website

These days, it’s very tempting to stuff your multifamily website full of different widgets and CTAs. And while this might make you feel like your website is more professional and complete, it actually can be a big turn-off for prospective leads. Windows popping up every 5 seconds directing you to view a resource or enter your contact information is overwhelming and distracting. Instead of bombarding perspectives with too many widgets on your homepage, integrate them into your chatbot. 

Multifamily chatbots can handle a variety of functions, from virtual tours, to appointment scheduling and more. And when it comes to collecting contact info, a bot makes it much easier to collect info in an organic, conversational way. 

Integrate your chatbot into Google, Craigslist and social media

This is one of the most important parts of your multifamily chatbot checklist. You want your bot to show up everywhere your brand has a digital presence – not just on your website. For many property management teams, that might mean Google My Business, Yelp, Craigslist, and social media sites like Instagram and Facebook. At BetterBot, we make it easy to integrate your chatbot wherever you have a digital presence. That way, you can interact with customers on the platforms they’re already on!

Alert your current residents

One of the great things about having a chatbot is that they don’t just help prospective residents find the property of their dreams – they can also be a helpful resource to current residents as well. Add phone numbers, maintenance forms, and even calendars for upcoming events to your chatbot to make it an invaluable resource – and don’t forget to tell everyone that it’s available! 

Keep your bot up-to-date

Once your bot has been created, it’s a great idea to keep it updated every few months with new information. A good rule of thumb is to update your bot every time your team has new information, whether that be updated floor plans, leasing specials, or hours of operation. 

Taking advantage of bot technology has never been easier, and with a little effort, you can transform the way you and your team run your property management business for the better. Bookmark this page and share this multifamily chatbot checklist with your team so they can always access it as a reference. 

Explore the latest trends in multifamily and chabot technology on the BetterBot blog! 

real estate chatbot

Digible Podcast – Discussing Chatbots in the Multifamily Space

Our founder and COO, Robert Turnbull, had the fantastic opportunity to be featured on the Digible Dudes Podcast. In this episode, Robert shares valuable insights about chatbots in the multifamily space. He also weighs in on the user experience with multifamily chatbots. Here are a few of the highlights from this episode. If you’d like to listen to the full episode, you can find it HERE or anywhere you listen to podcasts. 

Discussing Omnichannel Marketing – 32:59-34:17

“The bot, our bot can be put on a property website, but it was the only one that’s designed to actually be distributed to Google my business, which is an Instagram and Facebook, Facebook marketplace, Yelp, and the list goes on and on. So wherever a consumer, prospective renter find that property, the bot could actually live there and answer your questions.

24/7, 365. Now you talk about stickiness, if the bots on your property website and on GMB and yelp and, and, and, and now it’s a little hard to replace us because we’re so baked in, and it’s actually working really well. Google my business, and so for some of our properties represents 40% of the conversations happening.

And so GMB is just killing it. Um, and when you see the bot working at 3:00 AM, midnight, 5:00 AM having conversations on Google my business. Now you’re, now you’re starting to get some stickiness. We are getting into what we call WIP: web lead intercept protocol, where we can actually start intercepting leads coming through from various ILSs and responding and converting those into synchronous bot conversations and send just leads going into a CRM. Now we’re starting to create additional value where we’re baking ourselves into the processes. And suddenly, we’re not just a bot on your property website. We’re an integral part of your marketing solution.”

Why Bots Fit For Today’s Consumer – 48:40-48:59

“Again, people just want information. They want it now. 24/7, 365, and they want what they want. What they don’t want to do is fill out a lead form. They don’t want to wait until tomorrow. So these are things that are not changing anytime soon. And this is why bots just kind of fit today’s consumer.”

BetterBot’s Company Culture –  1:03:58-1:04:31

“I mean, I don’t just think it is a better bot; I think it is a better company. And I feel very much like a family now that said, that’s maybe a little kumbaya and touchy-feely, but I mean, come on when you’re having people who are running various departments in your company and people in your company who feel that way, you’re doing something right.

And to me, business is less than half of it is the people you’re working with and what they’re giving away. That really makes the difference. And that’s why I love working with this type of style of company, the size of company, your type of company. I think we share these philosophies.”

We are so honored to have Robert Turnbull as a guest on the Digible Dudes Podcast. For further information on bot technology, CLICK HERE

multifamily chatbot

How to Improve Your Multifamily Customer Experience

The multifamily space is rapidly changing, and that means people’s expectations of what it means to have a great customer experience is changing as well. Prospective renters are looking for a seamless and personalized experience that mirrors what they’re used to in other industries. Historically, the real estate space in general has been slow to adapt and evolve to meet these changes, but in part thanks to the pandemic, property management teams are leaning into new tech and solutions to deliver a better multifamily customer experience. 

To help you and your teams, we’ll be sharing the specifics on how to craft a more compelling experience for both your current and prospective renters. But first, let’s dive into more detail on how consumer behavior is transforming the multifamily space. 

How the multifamily customer experience is changing

People are increasingly turning to digital spaces and platforms to find their next home. And with the pandemic making in-person appointments and tours tenuous at best, more interactions between property teams and consumers are happening online than ever before. No longer is it the norm for people to call or visit a property in person; instead, people want to go through the entire process, from discovery to lease, online. 

When it comes to the needs of current renters, the pandemic and events of 2020 have also changed expectations. People are spending more time at home than ever before, making luxury amenities, responsive customer service, and maintenance more important. What’s more, issues of diversity and inclusion are at the forefront of peoples’ minds, making it critical for property management teams to address these matters with empathy and action. 

What you can do to improve the experience

Digitize the renter experience

From finalizing leases to requesting maintenance, there are so many multifamily processes that can be digitized today. As we discussed earlier, consumers are used to seamless digital experiences when buying clothes or ordering takeout, and expect the same level of ease and accessibility from their residence. Make a checklist of the most common processes that renters and perspectives go through (think renter applications, maintenance requests, etc) and digitize those processes on your website. 

Prioritize amenities 

With more people spending their days at home, prospective renters are looking for properties that offer spacious units, along with accessible and luxurious amenities. By tailoring your amenities to meet today’s changing standards, you can help ensure your property stands out. Amenities people are looking for today include high-speed wifi and coworking spaces, up-to-date fitness facilities, green space, and hand sanitizing stations. 

Utilize a chatbot

At BetterBot, we know just how impactful a chatbot can be on the customer experience. Not only do chatbots create a more personalized user experience, they also make things like taking virtual tours and getting property questions answered easier than ever. Plus, chatbots are available 24/7, 365 – meaning they’ll be available and ready to help even when your live customer service reps aren’t. 

The great news is, it’s easier than ever to find a powerful chatbot that can take your leasing process to the next level. 

Adopt a people-centric approach

It sounds simple, but creating a truly people-centric strategy is probably the most important thing you can do to elevate your multifamily customer experience. Residents want to feel like property staff members care about them and their experience. Cultivating and maintaining great relationships should be a priority. 

And when it comes to prospective renters, they want to know everything they can about your property before they make a commitment. This is your opportunity to get to know everything about them. Try adding contextualized questions like, “What brings you to our neighborhood?” to information request forms to get more insights. 

Find ways to measure satisfaction

You can implement all of the customer experience initiatives you want, but at the end of the day, if you don’t measure and track your progress, you’ll never know if you’re successful. A simple way to start tracking customer experience is by adding customer satisfaction surveys at key points along your leasing (and exit) process. By adding these surveys, you’ll be able to gain key insights into what drew people to your property, and what potentially turned them off. 

By leveraging tech solutions and adopting a people-centered strategy, you’ll be able to deliver the best multifamily customer experience possible. And don’t just stop at customer-experience – learn how the pandemic and changing renter expectations are transforming the multifamily industry at large on our blog

Battle of the Bots (UNCUT)

We’ve shared the short version of Battle of the Bots but, what about what you haven’t seen? We’re sharing the uncut version where you can get some more in-depth information about several bots in the Multifamily industry, including ACE by LeaseHawkAnyone Home Inc, ChatIQ by RENTCafé, Lisa by AppFolio, Inc.MeetEliseRespage, and Diffe. Rent AI. Please take a look at how we stack up next to the competition.

Industry Trends

What is the most interesting trend you’ve seen in renter behavior recently and over the past 12 months?

“Our bot is on 24/7. Four years ago, we had a thesis that the bot would work after hours, and after 4,000,000 conversations in 2020, 58% of them were after hours. So, the thesis held true. So when people are home and not necessarily available at the property, the bots are actually working on your behalf. “

Onboarding Process

What is the onboarding process, and what is the time frame?

“30 seconds, 15 minutes, and 2 days. 30 seconds to order the bot, 15 minutes to do a BetterBot Concierge intake meeting where we understand how you want the bot configured. We build the bot in 2 days. It comes reconfigured. Works with any integration you want. We can build hundreds of bots at a time.”

We had so much fun participating in this competition. After watching the full uncut version, who do you think wins?