Conversational Leasing is Our Specialty
We integrate with your tech stack and leading Multifamily CRMs
Our Multifamily Partners
Over 200 Property Management Companies use BetterBot’s to supercharge their leasing.
GatesHudson
Wasatch Premier Communities
Steadfast Management
LIVEbe Communities
Campus First Student Living
Rhapsody Property Management Services
CF Real Estate Services
Indigo Real Estate Services
Paradigm
P.B. Bell
Cushman & Wakefield
Scully
Lincoln Property Management
Pillar Properties
Crunching the numbers
BetterBot was built to save you time. We’ll let our numbers do the talking.
Engage with your
prospects Better
Studies show that real-time prospect engagement can boost conversions by up to 40%. So, when your prospect has a question, give them all the help they need.
The Property Management Chatbot
Stop forcing your prospects to come to you. BetterBot’s inserts you into the conversations when and where it matters most.
24/7 Prospect Engagement
The leasing agent that never sleeps. Over 56% of your website traffic happens after your office closes.
Fully Customizable
You want pickles on that? How about a funky hat? We make it how you like it.
Effortless Onboarding
From start to launch, our bots come fully trained and ready to go in 3 days or less.
Improved Lead Quality
45% of all inquiries to the property are just asking for more information. Let us handle it.
Multi-Lingual
Our bot is multi-lingual, so you can communicate with all your prospects.
Countless Integrations
Connect to any marketing solution, PMS, CRM and any aspect of your tech stack.
The BetterBlog
From the beginning, BetterBot has adapted to changes as we’ve learned. Early on, we built the largest proprietary Natural Language Processing (NLP) database in the multifamily industry, and we scrapped it for several reasons. To understand why it’s essential to know the difference between NLP & Guided Conversation. NLP bots guide users through human-like conversations instead of giving users a predefined set of questions to choose from, like Guided Conversation. NLP bots analyze user queries for keywords and phrases and then answer accordingly. Here’s why we opted to move towards Guided Conversation for our bot:
- Guided Conversation doesn’t break
- Less is more
- Guided Conversation is fast and effective
Guided Conversation doesn’t break.
Unlike Guided Conversation, NLP is highly inconsistent. It may be further developed in instances such as Alexa or Siri; however, in the multifamily industry, we found that using NLP meant the bot would break more times than not. One of the reasons being is that the bot must be trained for hundreds of question phrasing variations. We compiled over 80,000 notes from our bot and found we could only train 2,000 of those questions. It would become nearly impossible to train the bot for those different variants. We found that we could focus on answering those questions more simply by using Guided Conversation, and our bot would never break in the process.
Less is more
When prospects are looking for information, they want to be able to find it easily. When prospects arrive at an NLP bot, they may not know what to ask for. Additionally, most users have experience with bots breaking, so they may not know how to ask the question they want answers for. Guided Conversation allows for an easy way to answer questions most renters are looking for. BetterBot has done extensive research on what information prospects want to see, and we have adjusted our bot to meet these needs.
Guided Conversation is fast and effective.
When NLP bots break, they often will hand off the conversation to a live agent. What happens when that live agent takes more than 10 seconds to answer? The prospect is most often lost. With Guided Conversation, responses are immediate, which results in an effective conversation. BetterBot uses Guided Conversation to provide a seamless experience for prospective renters and share information quickly so that user’s attention is never lost. In addition, you can see exactly what conversations are happening and how effective they are through our reporting dashboard.
AI can be a great tool in many cases; however, we have found Guided Conversation to be a superior product after testing different technologies in the multifamily space. Some of the biggest reasons Guided Conversation is so successful is because it never breaks; it’s simple, quick, and effective. We are constantly looking at technology to see where it has advanced and what pieces we can bring to our bot. For more information on the differences in bot types, CLICK HERE.
What is conversational leasing?
Conversational Leasing & Conversation Marketing work hand in hand. Refining the way of communicating with your prospects online. Leverage marketing automation to reduce the overall demand on your leasing staff to create meaningful touchpoints for your prospect inquiries that help convert your prospects when they are ready. Assisting them with their research and information-grabbing process by providing immediate engagement and access to the information they are looking for. Whenever they want and wherever they happen to inquire from.
BetterBot inserts your leasing agents into the conversations when and where it matters most while handling the menial tasks and unqualified prospects.
How can conversational leasing enhance your prospect’s leasing journey?
- On average, leasing teams leverage Conversation Leasing solutions see an average savings of 56.3 hours per month. (BetterBot)
- On average, communities that have marketing automation in place convert their ILS leads in 13 days versus the typical 45 days with standard marketing practices. (BetterBot)
- 49% saw improvements in their overall customer lifetime value when using a conversational sales solution. (Drift)
- A study showed that 9 out of 10 consumers would like the option to use messaging to contact a business (Twilio).
- Conversational marketing enables brands to communicate with existing customers and prospects in a way that’s more personalized and conversational, enabling the customer to go deeper than the traditional pushed offer that they are used to. Marry this with SMS/MMS for maximum reach and engagement (the SMS open rate is 98%, and 90% of messages are read within 3 seconds), and you have a uniquely powerful direct connection to your customers. (Forbes )
Conversational Leasing & Marketing Stats to prove how effective this can be for your communities:
6. Most customers (56%) expect to find what they’re looking for from a company in 3 clicks or less (Salesforce)
7. 81% of buyers don’t fill out forms when they encounter gated content (LinkedIn)
8. At least 50% of your prospects are not a good fit for what you sell. (HubSpot)
9. 26% of customers were unhappy with the time delay after filling out contact forms (Whisbi)
10. By incorporating a quiz-like form or structure as a means to capture customer information has the potential to triple your conversion rate. (aumcore.com)
11. Companies who are already automating lead management and conversational marketing witness a 10% increase in revenue after a 6-9 month period. (aumcore.com)
12. 36% feel they can’t get answers to simple questions (Drift)
13. 37% of sellers report that their buyers are frustrated by having to fill out repetitive online forms to get the resources and content they need. (Drift)
14. 36% believe their buyers are frustrated by a lack of digital self-service options available to them. (Drift)
15. 9 in 10 B2B sellers believe it is valuable to some degree to have a Conversational Sales solution in their sales process. And they’ve found that these solutions can enable success throughout the sales process. (Drift)
16. 53% of sellers saw improvements in overall revenue growth when using a conversational sales solution. (Drift)
17. 45% were able to learn more about their buyers in less time when using a conversational sales solution. (Drift)
18. 42% were able to accelerate revenue generation when using a conversational sales solution. (Drift)
19. 38% could book more qualified meetings when using a conversational sales solution. (Drift)
20. 52% of consumers are more likely to make repeat purchases if the company offers support via live chat (Kayako).
21. 79% of companies say that live chat has had positive results for customer loyalty, sales, and revenue (Kayako).
22. Conversations inside Facebook Messenger between companies and customers have a 30% better ROI than retargeting ads (Business Insider).
23. 54% of customers report companies need to transform how they engage with them. (Salesforce)
24. If you engage with a lead within five minutes of them indicating interest in your offer, you’re 100 times more likely to actually speak with them than if you wait even 30 minutes. The odds of qualifying that lead are also 21 times higher. (InsideSales)
25. 66% of consumers prefer to reach brands through messaging apps (Chief Marketer)
26. 45% of businesses have implemented conversational marketing as part of their marketing efforts (HubSpot)
27. Consumers who are frustrated with unresponsive brands on social or email have grown 5.7 times since 2019. (IBM)
28. Forty-one percent* of survey respondents say that they use conversational marketing to make a transaction or a purchase. About 7 out of 10* are using it for a quick response to their questions. Live chat is also one of the preferred ways that B2B consumers get in touch with organizations. (IBM)
How chat fits into the conversational leasing process:
29. 80% of routine questions can be answered via chatbots (IBM).
30. 47% of consumers would be open to making a purchase completely from a chatbot (HubSpot).
31. 83% of consumers said they would be more loyal to a brand who offers a chatbot for tasks like making an appointment or handling customer service inquiries (Mobile Marketer).
32. 72% of people who have used chatbots find them to be helpful and informative (SUMO Heavy).
33. 40% of millennials say they interact with chatbots on a daily basis (Mobile Marketer).
34. Chatbots can reduce customer service costs by 30% (Chatbots Magazine)
35. 40% of millennials say they interact with chatbots on a daily basis (Mobile Marketer)
36. 40% of shoppers don’t care if they’re helped by an AI tool or a human, as long as their question gets answered. (HubSpot)
37. 35% of consumers want to see more companies using chatbots. (Opus Research)
38. 38% of consumers think brands should use chatbots for deals, coupons and promotions. (Uberall)
39. 80% of consumers who have engaged with a chatbot report it as a positive customer experience. (Uberall)
40. Nearly one-quarter (22%) of respondents said they already trust chatbot recommendations for product purchases. (Cognizant)
41. Business leaders claim chatbots have increased sales by 67% on average. (Forbes)
42. 64% of businesses believe that chatbots will allow them to deliver a more customized customer support experience. (Statista)
43. Chatbots are projected to save $0.70 per customer interaction (CNBC)
44. 68% use bots/live chat over forms or phone (Whisbi)
45. 57% of customers expected an immediate response from a chatbot, and 47% expected this from live chat. (Whisbi)
46. 80% of businesses are expected to have some form of chatbot automation instilled into their company by the end of the year. (aumcore.com)
47. 86% of online shoppers prefer proactive customer support, something that conversational marketing chatbots can offer immediately. (aumcore.com)
48. Over 300,000 messenger bots are active on Facebook (Social Media Today)
49. 86% of consumers prefer to use a chatbot than filling a form on a website (Drift)
50. 43% of sellers say they’re frustrated most by a lack of automation or AI to replace manual, repetitive processes. (Drift)
As you can see, conversational marketing is making a massive difference in the way businesses market their products. It is increasingly important to adopt these practices as processes evolve and grow. Reaching customers in new ways can be exciting but also daunting, so we are excited to be part of the solution. For more information on how BetterBot can help you with your conversational marketing processes, CLICK HERE.
The Property Management Service Will Help Support New Multifamily Insights
September 6, 2021 – Leading property management chatbot solution BetterBot is teaming up with Yardi’s complete real estate management solution.
Being able to see where and when engagement is happening is key to helping property management teams that BetterBot works with keep up with and follow up on leads. Prior to integrating with Yardi, the only way for the BetterBot team to receive leads was through email, which made responding in a timely manner tedious and time consuming. With the help of Yardi’s real estate management platform, BetterBot will now have direct access to a property’s latest guest cards, simplifying and streamlining the response process. What’s more, Yardi makes it possible for BetterBot to set attribution to the correct source whenever a prospect engages with a property’s marketing assets.
Property teams count on accurate sourcing. By creating a more accurate attribution strategy , BetterBot can help property management and marketing teams gain a better understanding of where their leads are coming from – and which areas of their digital presence they should potentially invest more time and resources into.
Through this dynamic partnership, both Yardi and Betterbot will help bring about their shared goal of providing property management teams with superior, unwavering customer service .
BetterBot’s chatbot solution is one of the most flexible on the market, and is fully integrated with major property, revenue and lead management software platforms, including RealPage, RentDynamics, Hy.ly, Yardi, Spherexx, MRI, and Knock, among others.
About Yardi
Yardi’s complete real estate management solutions include software for property management, accounting, marketing and leasing, market intelligence, energy management, end-to-end procurement, business intelligence, learning management and much more. We have multiple options for all portfolio types and sizes, from large multinational enterprises to small and midsize holdings.
About BetterBot
Today’s renter wants control over the leasing process and access to information wherever, whenever, but today’s leasing team simply can’t keep up. BetterBot is Multifamily’s most adopted digital leasing solution providing renters the information they want 24/7/365 anywhere on the Internet. Using the most technologically advanced software to answer the renters’ questions about the community, BetterBot showcases floor plans, virtual tours, specials and amenities while driving them to schedule in-person, self-guided, live-video and phone appointments. BetterBot is the round-the-clock leasing assistant of choice, freeing up leasing teams from low-value, menial and repetitive tasks so they can do what they do best, being human.
Related Links
When I searched for my apartment, I had an excel spreadsheet, notebooks, and random sticky notes everywhere to keep track of all my findings.
Do you know what would have made this all better? A magic lamp where a genie would fly out and make apartment shopping easier!
Because apartment shopping is everything, but easy…
However, there are a few features that prospecting renters should look out for that will make their apartment journey easier.
3D Tours
Let’s start with my favorite… 3D tours!
3D tours have saved me a lot of time when it comes to looking at an apartment’s layout and seeing if it works for me.
Gone are the days where you have to schedule an appointment to see a unit.
Now, I can view an apartment’s layout in the comfort of my home as TV is playing in the background… This is the life I have always aimed for.
For some communities, 3D tours are also available to see amenities such as the clubhouse, gym, pool and so much more.
I’ve always loved when there are 3D tours of the entire community because it gave me the opportunity to see if the complex fit all my needs.
Sometimes a complex had amenities I wasn’t even aware I needed such as study rooms and an indoor bowling room!
Having the ability to “walk” through the 3D tour allowed me to see the entire facility as if I were standing in the room!
This is one of the many cutting-edge features that BetterBot offers.
Chatbots
Remember a few seconds ago when I said that a magic genie would make apartment hunting easier?
BetterBot’s chat offers what I call an apartment hunter’s magic genie.
BetterBot has developed chatbots to help prospective renters find their home by asking them a range of questions that get them thinking about their wants and needs
The intuitive apartment chatbot takes the stress out of apartment searching by finding the perfect apartment matches based on how the prospecting renter answers to the questions.
Neighborhood Insights
But why stop there?
This chatbot goes the extra mile in providing them with neighborhood insight!
Is nightlife important to your prospecting renter? Well, tell them to dust off their dancing shoes.
BetterBot will highlight all the nightlife hotspots near their future apartment so they can see if what’s around the apartment complex will suit their everyday life.
Talk about easy!
Local Entertainment Suggestions
Okay, okay… For the renters who like more of a slower-paced lifestyle, BetterBot has great categories for them too! They can explore entertainment, fine dining, cafes, shopping, parks, and more!
No longer will they have to “drive around” to get a better idea of the surrounding areas and what it has to offer, it is now available at the touch of their fingertips.
The chatbot also eliminates the standard information form.
No longer will renters have to wait for leasing offices to call them back to provide them information the renter can get all the information they need in real-time.
Renters can find out the price, size, amenities, and availability all in a few minutes.
This doesn’t only improve the user experience but makes decision-making quick and easy.
I know, I know… the BetterBot chatbot is not exactly a giant blue magic genie trapped in a lamp, but it puts some amazing tools at the prospecting renter’s disposal that will make their apartment search easier!
From the beginning, BetterBot has adapted to changes as we’ve learned. Early on, we built the largest proprietary Natural Language Processing (NLP) database in the multifamily industry, and we scrapped it for several reasons. To understand why it’s essential to know the difference between NLP & Guided Conversation. NLP bots guide users through human-like conversations instead of giving users a predefined set of questions to choose from, like Guided Conversation. NLP bots analyze user queries for keywords and phrases and then answer accordingly. Here’s why we opted to move towards Guided Conversation for our bot:
- Guided Conversation doesn’t break
- Less is more
- Guided Conversation is fast and effective
Guided Conversation doesn’t break.
Unlike Guided Conversation, NLP is highly inconsistent. It may be further developed in instances such as Alexa or Siri; however, in the multifamily industry, we found that using NLP meant the bot would break more times than not. One of the reasons being is that the bot must be trained for hundreds of question phrasing variations. We compiled over 80,000 notes from our bot and found we could only train 2,000 of those questions. It would become nearly impossible to train the bot for those different variants. We found that we could focus on answering those questions more simply by using Guided Conversation, and our bot would never break in the process.
Less is more
When prospects are looking for information, they want to be able to find it easily. When prospects arrive at an NLP bot, they may not know what to ask for. Additionally, most users have experience with bots breaking, so they may not know how to ask the question they want answers for. Guided Conversation allows for an easy way to answer questions most renters are looking for. BetterBot has done extensive research on what information prospects want to see, and we have adjusted our bot to meet these needs.
Guided Conversation is fast and effective.
When NLP bots break, they often will hand off the conversation to a live agent. What happens when that live agent takes more than 10 seconds to answer? The prospect is most often lost. With Guided Conversation, responses are immediate, which results in an effective conversation. BetterBot uses Guided Conversation to provide a seamless experience for prospective renters and share information quickly so that user’s attention is never lost. In addition, you can see exactly what conversations are happening and how effective they are through our reporting dashboard.
AI can be a great tool in many cases; however, we have found Guided Conversation to be a superior product after testing different technologies in the multifamily space. Some of the biggest reasons Guided Conversation is so successful is because it never breaks; it’s simple, quick, and effective. We are constantly looking at technology to see where it has advanced and what pieces we can bring to our bot. For more information on the differences in bot types, CLICK HERE.
Frequently Asked
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